Juventus expands TikTok partnership to focus on Women’s team

Serie A giants Juventus has extended its partnership with TikTok Italia and will expand the agreement by placing a greater focus on enhancing the...

Racing Club’s Roby Martinez Alvarez – Maintaining DNA amid commercial deals

Latin America is home to some of the most passionate sports fans in the world, especially when it comes to football. An important and...

FIFA names Lenovo as its official technology partner for 2026 World...

FIFA will walk into the 2026 World Cup in North America with Lenovo as its official technology partner and for the 2027 Women’s World...

T-Mobile becomes official partner of McLaren F1 team

McLaren F1 Racing has announced T-Mobile as an official partner of the team for the upcoming US Grand Prix. T-Mobile will become an exclusive 5G...

Insider Sport to provide on-the-ground coverage of SPORTEL Monaco

The Insider Sport team is getting ready to attend the Sportel Monaco conference taking place later this month, preparing for a range of conference...

Borussia Dortmund unlocks AI-powered content in new deal

Borussia Dortmund has announced a multi-year partnership with AI-driven content platform WSC Sports to boost fan engagement.Under the agreement, the Bundesliga club gains access...

Corinthians maintains betting partner in face of licensing debates

Brazilian top-flight football club Corinthians has continued its primary sponsorship with Esportes da Sorte, a betting and gaming group, despite some licensing concerns.Esportes da...

Novibet becomes official betting partner of NBA in Greece

Online sports betting platform Novibet has struck a partnership with the NBA to become the league’s official betting partner in Greece. The company becomes the...

Boxxer secures partnership with Betfred for upcoming shows

UK boxing promotion BOXXER has announced a partnership with Betfred, making the sportsbook its official partner in an all-Manchester collaboration.As part of the agreement,...

DP World Tour deepens ties with OlyBet at Open de France

DP World Tour has expanded its partnership with its official European betting partner OlyBet, naming the brand an official partner of the Open de...