Insider Sport to provide on-the-ground coverage of SPORTEL Monaco
The Insider Sport team is getting ready to attend the Sportel Monaco conference taking place later this month, preparing for a range of conference...
Borussia Dortmund unlocks AI-powered content in new deal
Borussia Dortmund has announced a multi-year partnership with AI-driven content platform WSC Sports to boost fan engagement.Under the agreement, the Bundesliga club gains access...
Corinthians maintains betting partner in face of licensing debates
Brazilian top-flight football club Corinthians has continued its primary sponsorship with Esportes da Sorte, a betting and gaming group, despite some licensing concerns.Esportes da...
Novibet becomes official betting partner of NBA in Greece
Online sports betting platform Novibet has struck a partnership with the NBA to become the league’s official betting partner in Greece. The company becomes the...
Boxxer secures partnership with Betfred for upcoming shows
UK boxing promotion BOXXER has announced a partnership with Betfred, making the sportsbook its official partner in an all-Manchester collaboration.As part of the agreement,...
DP World Tour deepens ties with OlyBet at Open de France
DP World Tour has expanded its partnership with its official European betting partner OlyBet, naming the brand an official partner of the Open de...
F1 continues younger audience focus with Hot Wheels deal
Formula 1 has revealed a licensing partnership to create F1-themed Hot Wheels products, launching the first product today (10 October).The first product will see...
Atlético Madrid renames stadium in €300m deal with Riyadh Air
Atlético Madrid has reached a nine-year agreement with Riyadh Air to become the title sponsor of the club’s stadium. Following the deal, the stadium will...
Brazil Football Confederation warns clubs unlicensed betting sponsorships will be banned
Despite the upcoming launch of the Brazilian sports betting market on the horizon, the Brazilian Football Confederation (CBF) has warned clubs a sponsorship ban...
Asahi extends Rugby World Cup partnership through 2029
World Rugby has extended its partnership with Asahi Super Dry, making the beer brand the principal partner for all men’s and women’s Rugby World...