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Newcastle United
BREAKING
Europe
Time to read: 3 min
Newcastle Utd records £73m loss for 2022/23 but commercial and media progress
January 12, 2024
Adidas sponsored football
BREAKING
Asia
Time to read: 2 min
Adidas set to replace Nike as Saudi ball sponsor mid-season
January 11, 2024
credit: Shutterstock
BREAKING
Europe
Time to read: 2 min
Ajax & Adidas to hit 30-year milestone in partnership extension
January 11, 2024
John Stones playing for England's football team.
BREAKING
Golf
Time to read: 3 min
Top athletes invest in TGL amid APEX’s acquisition
January 11, 2024
Horse being led out at Ascot
BREAKING
Horse Racing
Time to read: 2 min
BetMGM unveiled as new title sponsor for Ascot raceday
January 11, 2024
Luis Figo holding LeBull shirt as brand ambassador.
BREAKING
Europe
Time to read: 2 min
LeBull Portugal announce Luis Figo as newest brand ambassador
January 10, 2024
French bookies told to rein in marketing around Euros and Paris 2024
BREAKING
Europe
Time to read: 2 min
French bookies told to rein in marketing around Euros and Paris 2024
January 10, 2024
credit: Shutterstock
BREAKING
Features & Analysis
Time to read: 2 min
Aston Villa agrees Adidas deal dropping controversial Castore kits
January 10, 2024
Tiger Woods hitting golf ball
BREAKING
Golf
Time to read: 3 min
Tiger Woods and Nike end partnership after 27 years
January 10, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
Corinthians and Vai de Bet seal record R$370m sponsorship deal
January 9, 2024
credit: Shutterstock
BREAKING
Features
Time to read: 6 min
How Infinite Athlete & Chelsea FC are accelerating AI sports data adoption
January 9, 2024
Credit: Paddy Power
BREAKING
Europe
Time to read: 4 min
Prostate Cancer UK and PDC reflect on ‘fantastic’ Paddy Power darts campaign
January 8, 2024
UFC event.
BREAKING
Latest News
Time to read: 2 min
UFC and WWE partnership teams merge to capitalise on sponsorship ventures
January 8, 2024
Football and Brazil flag
BREAKING
Football
Time to read: 2 min
Brazilian football team Juventude signs Stake as kit sponsor
January 8, 2024
Betsson builds up Colombia profile with Atletico Nacional deal
BREAKING
Football
Time to read: 2 min
Betsson builds up Colombia profile with Atletico Nacional deal
January 5, 2024
Chelsea Badge on Kit
BREAKING
Football
Time to read: 2 min
Chelsea announces BingX sleeve sponsorship deal
January 4, 2024
Credit: Paddy Power
BREAKING
Europe
Time to read: 3 min
Paddy Power’s Big 180 campaign hits £914k after most-watched final
January 4, 2024
BetMGM Premier League Darts Title
BREAKING
Europe
Time to read: 2 min
BetMGM unveiled as the new title sponsor for Premier League Darts
January 4, 2024
Kansas City Royals
BREAKING
Behind the Badge
Time to read: 3 min
David Adams: New stadium will be a gamechanger for Kansas City Royals
January 4, 2024
credit: Shutterstock
BREAKING
Basketball
Time to read: 2 min
Indiana Pacers revolutionise sponsorships with Fishers-based Spokenote
January 4, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
CAF & Orange extend commitment to enhancing equality in African football
January 3, 2024
BREAKING
Latest News
Time to read: 2 min
Rogers commits to ‘growing the game’ via PWHL partnership
January 3, 2024
BREAKING
Cricket
Time to read: 2 min
International Cricket Council extends sponsorship with Coca-Cola
January 2, 2024
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Featured Articles
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026