La Liga agrees three-year deal for Riyadh Season to become official...
Saudi Arabia continues its push for sports internationalisation as Riyadh Season has secured a three-year sponsorship of La Liga. The Spanish top-flight football league announced...
Manchester City claims ATP ruling victory over Premier League
Yesterday afternoon, Manchester City claimed victory in its case against the Premier League over the blocking of two sponsorship deals relating to the league’s...
SPFL gains additional revenue boost with latest Carling sponsorship deal
The Scottish Professional Football League (SPFL) has named Carling as its official beer partner for the Premier Sports Cup. Over the next three seasons, Carling...
Real Madrid joins list of clubs winning with betting deals
Real Madrid has announced a two-year partnership with VERSUSbet, a sports betting and online casino brand subsidiary of Grupo Orenes. This agreement covers all of...
Manchester City enhances advertisement growth with StairMedia
Premier League champions Manchester City have inked a new partnership deal with Spanish sport venue advertising company StairMedia. The club will work with StairMedia to...
Santiago Gandara, BetWarrior: Partnering with national football is a matter of...
In part of his interview with Insider Sport, Santiago Gandara, Chief Marketing Officer at BetWarrior, breaks down the dynamics and goals of the betting...
F1 adds another big name brand to growing partner portfolio
Formula One has added another major commercial partner to its roster in LVMH, which has become a global partner of the motorsport racing series.The...
Genius Sports and EstrelaBet: three vital pillars for safeguarding Brazilian sports
“Match-fixing is a huge issue, not only for the sports side of the business but also for sportsbooks,” Guilherme Buso, VP for Brazil at...
MLS to ‘elevate’ its global profile with OneFootball deal
Major League Soccer (MLS) has partnered with football media company OneFootball to showcase the league to a wider international audience.As part of the agreement,...
ParalympicsGB renews Adidas deal after Paris games success
ParalympicsGB has extended its partnership with Adidas, continuing the duo’s collaboration for another eight years.Under the terms of the renewed agreement, Adidas will continue...