SBC Awards: The 2024 Winners Revealed
Soft2Bet, Betsson Group and Kaizen Gaming were among the standout winners at the 2024 SBC Awards, marking the event's debut in Lisbon.Held on Thursday...
Wolves builds on US preseason tour with Visit Lauderdale deal
Wolverhampton Wanderers has named Visit Lauderdale as its official destination partner for the 2024/25 season.This agreement follows Wolves' two-week pre-season training camp in Greater...
Benfica strengthens presence in Africa with 888Africa
SL Benfica has identified Angola and Mozambique as ‘important’ regions in its global strategy after forming a partnership with the betting brand 888Africa.As the...
La Liga seeks more global fans with TW Events deal
La Liga has partnered with TW Events, an agency specialising in promoting and selling tickets for international events, to attract more foreign fans to...
Tony Hawk – Authenticity is a priority in marketing
Tony Hawk is regarded as a trailblazer in the world of skateboarding, taking the sport from the streets of California onto screens across the...
PSG and SNIPES partner to ‘give back to the community’
Paris Saint-Germaine (PSG) has partnered with global sneaker and streetwear retailer SNIPES in a three-year deal.Announced by PSG as a premium partner, SNIPES’ logo...
AC Milan leans on ‘Italian excellence’ in new partnership
AC Milan has named telecommunications company TIM its Telco and premium partner.Starting from this season, TIM will become the back-of-shirt sponsor for the women's...
Why football and crypto’s relationship is back on the mend after...
It is fair to say that football clubs are becoming, if they aren’t already, more of a business than a product of a regional...
QuinnBet eyes Welsh expansion as Ospreys betting partner
Welsh rugby union club Ospreys has named QuinnBet as its official betting partner, marking the operator’s continued expansion into the Welsh market.As part of...
WPLL and Barclays announce historic women’s football deal
Women’s Professional Leagues Limited (WPLL) has secured a record deal with Barclays, as the bank remains the title sponsor for its top two leagues.As...