Chelsea Women have announced a new partnership with Skoda UK as the team’s official car partner.
The team was accompanied to Stamford Bridge by Skoda’s range of all-electric cars, the Enyaq SUV and Coupe models, donned in the blue colours of the team before Chelsea’s 3-1 victory over Manchester United Women last Sunday.
Players and staff will also have access to Skoda’s all-electric Enyaqs at the training ground in Cobham, Surrey. This includes academy players and staff for transport.
Zarah Al-Kudcy, Chelsea Women’s Commercial Director, said: “Skoda have shown a passion for and knowledge of our women’s team since we first met them. They perfectly align to the values of our team, and I look forward to seeing the partnership come to life as we both continue to push the boundaries of our brands.”
The partnership will see Skoda branding at both Stamford Bridge and Kingsmeadow grounds whenever Chelsea Women play, while an additional programme of digital activities will have exclusive content appearing across Chelsea Women’s and Skoda UK’s social media channels.
The partnership is Skoda’s first venture into women’s football after signing similar deals for professional female cycling in partnership with major cycling races such as the Tour de France Femmes.
Kirsten Stagg, Head of Marketing at Škoda UK, said: “Skoda are proud to partner with Chelsea Women, an organisation of true pioneers. From trailblazing coaches and exceptional players, to the charitable work of the Chelsea Foundation and the exciting attacking game which keeps fans on the edge of their seats, this is a club that embraces possibilities and pushes boundaries.
“At Skoda, we share this philosophy as we aim to be a bold companion to our drivers that gives them the confidence and inspiration to go a little further.
“Like the rest of the nation, I have been personally inspired by the development of women’s football over the past couple of years and I’m excited that Skoda will be able to play its part in further growing the platform with Chelsea Women and encouraging more people to explore what’s possible with their lives.”
