Birmingham City unveils partnership to engage global fans
Birmingham City’s growing commercial appeal continues to reap rewards, as the club announces a partnership with Delta Air Lines.Under the agreement, Delta’s branding will...
IMG secures five-year renewal to 24 Hours of Le Mans deal
IMG, a sports rights management company, has renewed a key partnership, further cementing its already extensive portfolio of sports partners.The company has secured an...
Red Bull follows Everton deal with West Ham partnership
West Ham United has signed another heavy-hitting company into its sponsorship portfolio, partnering with global energy drinks giant Red Bull.The partnership further strengthens Red...
Formula One builds on younger audience surge with LEGO deal
Formula One has partnered with the LEGO Group to launch F1-inspired LEGO products for builders of all ages. Following the agreement, LEGO will launch an...
La Liga bolsters international expansion with Bitget as new crypto partner
La Liga has partnered with cryptocurrency exchange and Web3 company Bitget as its new official crypto partner. Announced during the recent Token2049 event in Singapore,...
DAZN enters crypto sphere with European partnership
DAZN has announced a multi-market partnership with crypto exchange Bitpanda across Germany, Austria, Switzerland, Italy and France. Under the agreement, Bitpanda will serve as DAZN's...
Scotland’s Rangers FC renews long-running betting partnership
Rangers FC has extended its long-running partnership with Swedish international gaming firm Kindred, showing a continuing strong relationship between betting and football in Scotland.The...
ECB continues on digital transformation path with Cognizant
The England and Wales Cricket Board (ECB) has named Cognizant as its official digital technology transformation partner and official IT consulting partner.At the heart...
Adidas to supply Champions League balls for three more years
UEFA has confirmed that Adidas will remain the official match ball supplier for the Champions League for the next three seasons.The three-year deal allows...
Aston Villa’s UCL return ‘icing on the cake’ for club partner...
This season marks a pivotal moment for Aston Villa. Not only is the club gearing up to celebrate its 150th anniversary, but it's also...