AC Milan leans on ‘Italian excellence’ in new partnership
AC Milan has named telecommunications company TIM its Telco and premium partner.Starting from this season, TIM will become the back-of-shirt sponsor for the women's...
Why football and crypto’s relationship is back on the mend after...
It is fair to say that football clubs are becoming, if they aren’t already, more of a business than a product of a regional...
QuinnBet eyes Welsh expansion as Ospreys betting partner
Welsh rugby union club Ospreys has named QuinnBet as its official betting partner, marking the operator’s continued expansion into the Welsh market.As part of...
WPLL and Barclays announce historic women’s football deal
Women’s Professional Leagues Limited (WPLL) has secured a record deal with Barclays, as the bank remains the title sponsor for its top two leagues.As...
Birmingham City unveils partnership to engage global fans
Birmingham City’s growing commercial appeal continues to reap rewards, as the club announces a partnership with Delta Air Lines.Under the agreement, Delta’s branding will...
IMG secures five-year renewal to 24 Hours of Le Mans deal
IMG, a sports rights management company, has renewed a key partnership, further cementing its already extensive portfolio of sports partners.The company has secured an...
Red Bull follows Everton deal with West Ham partnership
West Ham United has signed another heavy-hitting company into its sponsorship portfolio, partnering with global energy drinks giant Red Bull.The partnership further strengthens Red...
Formula One builds on younger audience surge with LEGO deal
Formula One has partnered with the LEGO Group to launch F1-inspired LEGO products for builders of all ages. Following the agreement, LEGO will launch an...
La Liga bolsters international expansion with Bitget as new crypto partner
La Liga has partnered with cryptocurrency exchange and Web3 company Bitget as its new official crypto partner. Announced during the recent Token2049 event in Singapore,...
DAZN enters crypto sphere with European partnership
DAZN has announced a multi-market partnership with crypto exchange Bitpanda across Germany, Austria, Switzerland, Italy and France. Under the agreement, Bitpanda will serve as DAZN's...