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Latest News
Time to read: 2 min
bet365 scores bullseye with US Darts Masters naming rights renewal
November 20, 2023
25:53
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Features & Analysis
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iGaming Daily: Are Rick Parry's comments on gambling sponsorship a welcomed stance? 
November 17, 2023
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Horse Racing
Time to read: 2 min
Formula One hires Las Vegas Sphere for F1 Vegas GP
November 17, 2023
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Basketball
Time to read: 2 min
EuroLeague & OlyBet committed to "thrilling moments" in extension deal
November 17, 2023
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Football
Time to read: 2 min
Blackpool FC to showcase safer gambling shirt sponsor with LeoVegas
November 16, 2023
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Latest News
Time to read: 2 min
FanDuel integrates Genius Sports' BetVision for enhanced NFL data
November 15, 2023
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Latest News
Time to read: 2 min
CAA opens new sports investment bank 
November 15, 2023
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Basketball
Time to read: 8 min
Mani Gill: storytelling is the cornerstone of the British Basketball League's growth
November 15, 2023
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Football
Time to read: 1 min
Inter welcomes Qatar Airways at San Siro
November 14, 2023
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Europe
Time to read: 2 min
Olympique Lyon secures €320m COVID 'stadium' debt refinancing 
November 14, 2023
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Football
Time to read: 2 min
Crystal Palace continues to grow portfolio with Grilla
November 10, 2023
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Features & Analysis
Time to read: 3 min
EFL Chairman: ‘we’ve seen no evidence sponsorship leads to increase in gambling’
November 9, 2023
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Behind the Badge
Time to read: 2 min
Behind the Badge - Burnley FC: evolution on and off the pitch 
November 9, 2023
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Behind the Badge
Time to read: 2 min
SBC Media provides unique insight into sports sponsorship with ‘Behind The Badge’ podcast
November 7, 2023
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Golf
Time to read: 2 min
PGA Tour cuts potential investors list to only five 
November 7, 2023
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Latest News
Time to read: 2 min
ITF signs Iberdrola as official energy partner of the Billie Jean King Cup 
November 6, 2023
Stake.com and Lucky Block ink MMA deals in latest sports marketing push
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Fan Engagement
Time to read: 2 min
UFC's Sean O'Malley to star in PrizePicks' latest DFS launch
November 1, 2023
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BREAKING
Football
Time to read: 2 min
Crystal Palace to launch unique watches via About Vintage
November 1, 2023
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Basketball
Time to read: 2 min
FC Bayern Basketball nets betting sponsorship with Interwetten 
October 31, 2023
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Fan Engagement
Time to read: 1 min
Leeds United unveils ‘exciting’ new sports betting partner 12BET
October 31, 2023
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Basketball
Time to read: 3 min
Forbes: average NBA team valuation soars 35%
October 30, 2023
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Features & Analysis
Time to read: 3 min
Report: Australia’s NRL in talks with sports betting firms to phase out jersey sponsorships
October 30, 2023
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Football
Time to read: 2 min
AC Milan and Gatorade extend Serie A collaboration 
October 27, 2023
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Features
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
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Manchester City found guilty of almost all 155 charges
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Features
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Manchester City found guilty of almost 115 Premier League financial breaches
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