AC Milan and Dyson join forces to put technology at the...
Serie A’s AC Milan has announced a new strategic collaboration with technology company Dyson to tap into new capabilities off the San Siro pitch. Both...
FIFA continues to build strong regional partner-base for 2026 World Cup
The 2026 World Cup is still two years away but FIFA is striving to build up a sponsor portfolio of big name brands ahead...
Emma Hayes supports McDonald’s bursaries for football coaches
McDonald’s and Kick It Out have teamed up with English football manager Emma Hayes OBE to award 100 bursaries to aspiring football coaches nationwide.Under...
Google’s historic sponsorship sets new chess standards
The International Chess Federation (FIDE) and Singapore Chess Federation (SCF) have named Google as the title sponsor of its World Championship in Singapore.Under the...
Tottenham Hotspur transforms its digital payments with Ant International
Tottenham Hotspur has struck a three-year strategic partnership with digital payment and financial service provider Ant International to provide a range of digital options...
AS Monaco and Ebury to “transcend borders” in new partnership
Ligue 1 side AS Monaco has partnered with financial technology company Ebury to help grow the club’s global operations. Ebury will provide AS Monaco with...
New betting sponsorship deals announced in UK and Irish racing
Two prominent UK and Irish bookmakers have bolstered their standing in horse racing scenes via freshly signed sponsorship deals.In Ireland, the country’s largest independent...
Middlesbrough and Kindred commit to social initiatives in partnership extension
Middlesbrough Football Club and gambling operator Kindred Group have extended its long-running partnership for an additional two years. Kindred will remain as the club’s front-of-shirt...
Hull City reveals ‘landmark’ sponsorship agreement
Hull City FC has become the latest football club to partner with a financial firm, naming Cremello Currency as its official FX partner for...
Arsenal harness NTT Data’s services to connect closer to fans
Arsenal Football Club has agreed a new multi-year partnership with global digital business and IT service company NTT Data to become its official digital...