Scotland’s Rangers FC renews long-running betting partnership
Rangers FC has extended its long-running partnership with Swedish international gaming firm Kindred, showing a continuing strong relationship between betting and football in Scotland.The...
ECB continues on digital transformation path with Cognizant
The England and Wales Cricket Board (ECB) has named Cognizant as its official digital technology transformation partner and official IT consulting partner.At the heart...
Adidas to supply Champions League balls for three more years
UEFA has confirmed that Adidas will remain the official match ball supplier for the Champions League for the next three seasons.The three-year deal allows...
Aston Villa’s UCL return ‘icing on the cake’ for club partner...
This season marks a pivotal moment for Aston Villa. Not only is the club gearing up to celebrate its 150th anniversary, but it's also...
AC Milan and Dyson join forces to put technology at the...
Serie A’s AC Milan has announced a new strategic collaboration with technology company Dyson to tap into new capabilities off the San Siro pitch. Both...
FIFA continues to build strong regional partner-base for 2026 World Cup
The 2026 World Cup is still two years away but FIFA is striving to build up a sponsor portfolio of big name brands ahead...
Emma Hayes supports McDonald’s bursaries for football coaches
McDonald’s and Kick It Out have teamed up with English football manager Emma Hayes OBE to award 100 bursaries to aspiring football coaches nationwide.Under...
Google’s historic sponsorship sets new chess standards
The International Chess Federation (FIDE) and Singapore Chess Federation (SCF) have named Google as the title sponsor of its World Championship in Singapore.Under the...
Tottenham Hotspur transforms its digital payments with Ant International
Tottenham Hotspur has struck a three-year strategic partnership with digital payment and financial service provider Ant International to provide a range of digital options...
AS Monaco and Ebury to “transcend borders” in new partnership
Ligue 1 side AS Monaco has partnered with financial technology company Ebury to help grow the club’s global operations. Ebury will provide AS Monaco with...