Club Brugge ups sponsorship game for Champions League
Belgium football team Club Brugge KV has partnered with analytics company Shikenso Analytics for its UEFA Champions League (UCL) campaign. As per the agreement, Shikenso...
Betfair extends Cruzeiro deal ahead of Brazil betting market launch
International sportsbook Betfair is maintaining its visibility in Brazil by renewing its partnership with Cruzeiro Esporte Clube.The company, part of multinational, multi-brand gaming group...
Manchester United announces renewal of major partnership
Manchester United has extended its partnership with DHL, the club’s official logistics partner, until 2027. At the heart of the deal is the ‘United for...
Everton joins Red Bull football family as new partner
Everton Football Club has confirmed Red Bull as its new official energy drink partner as part of a new multi-year partnership. Red Bull will receive...
UEFA extends China business links with tech partnership renewal
UEFA has renewed its arrangement with OPPO, a Chinese smart devices manufacturer, covering the full extent of its club tournaments.OPPO will work with UEFA...
NFL and Bitpanda team up ahead of German return
The National Football League (NFL) has announced crypto exchange Bitpanda as an official European partner ahead of its upcoming regular-season games in the continent.Under...
AFC Bournemouth renews Uber Eats partnership to provide fans with more...
The Premier League’s AFC Bournemouth has extended its partnership with Uber Eats to remain as the club’s official food delivery platform.Signing on for the...
F1 makes Lenovo a global partner in latest sponsorship shakeup
Formula One has made another major change to its global sponsor portfolio by elevating Lenovo to the level of global partner from 2025.The Chinese...
PFL unveils fantasy gaming partnership with FanUp
The Professional Fighters League (PFL) has partnered with FanUp to offer Bellator Champions Series fans gamified contests with prizes.FanUp will introduce points-based sweepstakes and...
New WNBA team Golden State Valkyries names JP Morgan Chase as...
The Women’s National Basketball Association's (WNBA) latest expansion team, the Golden State Valkyries, has named JP Morgan Chase as its first founding partner. Ahead of...