ARC and 1/ST launch initiative to connect US and UK racing
Arena Racing Company (ARC) and 1/ST have teamed up to create new opportunities for feature races in the US and UK.As part of the...
eToro’s Stephanie Wilks-Wiffen: The natural synergy between sports and eToro
In recent times, there has been a noticeable uptick in financial companies leveraging sports sponsorship strategies to enhance their brand presence.Social trading and multi-asset...
Liverpool partners with Ladbrokes in Premier League’s latest betting deal
Liverpool FC has become the latest in a long list of operators to sign deals with betting firms this year, although the club has...
CSA enhances global brand strategy with Dafabet partnership
Cricket South Africa (CSA) has named Dafabet the official team associate sponsor for the Proteas Men’s and Women’s teams.Under the three-year agreement, Dafabet's logo...
ATP credits record sponsorship revenue to OneVision strategic plan
The ATP Tour has announced record sponsorship revenue for the 2024 season, citing continued growth with its partners, digital platforms and its OneVision strategic...
World Rugby enlists Two Circles to grow media and commercial value
World Rugby, the global governing body of rugby union, has set itself the task of making the sport as relevant and accessible as possible....
Borussia Dortmund bolsters presence in Poland with STS partnership
Borussia Dortmund welcomed a new addition to its Polish marketing strategy via an agreement with STS, the country’s largest betting firm.The sponsorship deal names...
Manchester City have a new corporate payments partner in Corpay
Premier League champions Manchester City have formed a new partnership with corporate payments company Corpay.The partnership will see the cross-border corporate payments brand connect...
Bayes Esports eyes up expansion with Genius Sports deal
Bayes Esports, a supplier of official esports live data, services and products, has partnered with Genius Sports as it looks to expand globally.As part...
Manchester United extends Konami deal with eFootball rewards
Manchester United has renewed its partnership with Konami, its official video game partner since 2019.The extended agreement continues the collaboration that began in 2019,...