Real Madrid and Hisense to co-launch limited edition TV in new...

Spanish football giants Real Madrid have secured a new partnership with electronics company Hisense in a three-year sponsorship agreement. The partnership sees Hisense join Real...

Malta national football team gains new partner in VBET

The Malta Football Association has signed a new partnership agreement with native sports betting platform VBET. The operator outlined that the deal can play a...

SBC Summit Launches Media Headquarters for 2024 Event

The SBC Summit in Lisbon is set to elevate media engagement with the introduction of a dedicated Media Headquarters, designed to serve as a...

Betano ups sponsorship game once again with Europa League and Conference...

Betting brand Betano is keeping its hand on the throttle of an already extensive sports marketing strategy by adding another tournament to its roster.The...

Borussia Mönchengladbach joins Asian casino partnership wave

Borussia Mönchengladbach has named Queen Casino as an official partner of the club in a bid to expand its presence in the Asian market.Under...

Dortmund signs $10m three-year sponsorship deal with BlockDAG

Bundesliga club BVB Dortmund has signed a three-year partnership with BlockDAG, a blockchain company, showing the continuing interest in crypto in sporting circles.Blockchain firm...

hummel tops Spanish market with Celta Vigo deal

Danish sportswear brand hummel has added Celta Vigo to its portfolio of Spanish sports teams to become the leading team sport brand in the...

Manchester City & EA Sports commemorate long-standing partnership 

Manchester City has renewed its long-term partnership with gaming publisher EA Sports and has commemorated the new deal with a special video. The special compilation...

Scottish Rugby secures multi-year deal with Vodafone

Scottish Rugby and Vodafone have partnered in a new multi-year partnership that will see the mobile network become the organisation’s principle partner. Vodafone will feature...

Target Darts aims to support future of World ParaDarts in new...

Ahead of the upcoming 2024 Paralympic Games, Target Darts has inked a sponsorship agreement to be the official darts partner of this year’s World...