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Sponsorship
Argentine Football Association (AFA)
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Fan Engagement
Time to read: 3 min
AFA signs trading platform XTrend as new regional sponsor 
August 22, 2023
BREAKING
Football
Time to read: 2 min
Leicester City and Parimatch look forward to building on success in renewal
August 21, 2023
Independent Football Regulator
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Football
Time to read: 2 min
Swindon Town FC partners with QuinnBet 
August 21, 2023
BREAKING
Latest News
Time to read: 2 min
Iga Swiatek becomes Visa ambassador to help fund charitable efforts
August 21, 2023
BREAKING
Asia
Time to read: 3 min
La Liga signs sponsorship deal with Visit Saudi for football-fueled tourism 
August 21, 2023
BREAKING
Football
Time to read: 2 min
Tottenham names AstroPay as club's official payments partner
August 18, 2023
BREAKING
Fan Engagement
Time to read: 2 min
La Liga and Globant enlist Microsoft's AI to transform the league
August 18, 2023
BREAKING
Football
Time to read: 1 min
Manchester United gets smart with latest collaboration 
August 17, 2023
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Latest News
Time to read: 2 min
Jackpocket enters Massachusetts stage with “historic” Red Sox deal 
August 17, 2023
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Horse Racing
Time to read: 2 min
Unibet seals multi-million pound deal to remain Champion Hurdle sponsor
August 16, 2023
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Fan Engagement
Time to read: 2 min
AFC Bournemouth reveals new food promotion with UberEats
August 16, 2023
BREAKING
Europe
Time to read: 1 min
OlyBet inks official partnership with Ryder Cup 
August 16, 2023
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Football
Time to read: 2 min
Wolves reveal 6686 sport as new sleeve sponsor during Man United game 
August 15, 2023
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Football
Time to read: 2 min
Burnley FC taps into Web3 in new Rapidz partnership
August 15, 2023
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Fan Engagement
Time to read: 1 min
Verizon extends sponsorship deal with LaLiga North America 
August 14, 2023
BREAKING
Latest News
Time to read: 3 min
SBC Summit Latinoamérica: Unveiling Intricacies  on Sports Teams & Media Dynamics
August 14, 2023
BREAKING
Asia
Time to read: 2 min
AS Monaco and 6686 Sport to enhance global following in Asia
August 11, 2023
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Latest News
Time to read: 3 min
Maximising Partnership Potential: SBC Summit Barcelona announce ‘Sponsorship, Marketing & Data’ track 
August 11, 2023
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Football
Time to read: 2 min
West Ham United continues long term Lyca Mobile extension
August 11, 2023
BREAKING
Europe
Time to read: 2 min
Logan Paul and KSI founded PRIME partners with FC Bayern Munich
August 10, 2023
BREAKING
Partners
Time to read: 2 min
Andy Roddick lends insight to fans as new Betway ambassador
August 10, 2023
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Football
Time to read: 2 min
Liverpool and Google Pixel partner to tap into the world of AI
August 9, 2023
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Fan Engagement
Time to read: 3 min
Preston and EPIC renew charitable Man of the Match award
August 9, 2023
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026