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West Ham crest on a kit.
BREAKING
Fan Engagement
Time to read: 2 min
West Ham signs with eToro to grow women's football in the UK
July 5, 2023
BREAKING
Football
Time to read: 2 min
Manchester City enlists Asahi Super Dry as new training kit partner
July 4, 2023
BREAKING
Football
Time to read: 2 min
FC Barcelona and PRIME Hydration sign multi-year deal
July 4, 2023
BREAKING
Asia
Time to read: 2 min
Dream11 becomes lead sponsor of Indian cricket 
July 4, 2023
BREAKING
Football
Time to read: 3 min
Nottingham Forest extends E.ON deal ahead of 2023-24 season
July 3, 2023
BREAKING
Football
Time to read: 3 min
Leeds United confirms new training kit and front-of-shirt sponsors for new season 
July 3, 2023
BREAKING
Features
Time to read: 4 min
Bill Mummery has 'no doubt' over SBOTOP's Fulham deal post gambling shirt phase-out
July 3, 2023
BREAKING
Europe
Time to read: 2 min
Poland’s Raków Częstochowa highlights web3 focus with Zondacrypto partnership
July 3, 2023
Flag of Manchester City in wind.
BREAKING
Football
Time to read: 3 min
Manchester City propels OKX partnership with first team sleeve deal
June 30, 2023
BREAKING
Europe
Time to read: 2 min
RSC Anderlecht nets Napoleon Sports sleeve sponsorship
June 30, 2023
BREAKING
Latest News
Time to read: 3 min
Betr now valued at $300m after a successful A2 funding round
June 30, 2023
BREAKING
Football
Time to read: 2 min
Fulham nets SBOTOP deal ahead of 23/24 PL season
June 29, 2023
BREAKING
Latest News
Time to read: 2 min
NHL selects Presidio to enhance the league's tech infrastructure
June 29, 2023
BREAKING
Football
Time to read: 2 min
Burnley signs W88 as kit sponsor for Premier League return
June 29, 2023
BREAKING
Features & Analysis
Time to read: 2 min
Bayern Munich to end £63M Qatar Airways sponsorship deal
June 28, 2023
BREAKING
Football
Time to read: 2 min
Sunderland AFC agrees new multi-year Nike partnership
June 28, 2023
BREAKING
Football
Time to read: 2 min
BMO becomes official North American partner of FIFA Women’s World Cup 
June 28, 2023
BREAKING
Football
Time to read: 1 min
FIFA signs TAB as first Women’s World Cup betting partner
June 28, 2023
BREAKING
Football
Time to read: 3 min
AFC Bournemouth and Vitality extend "hugely successful partnership"
June 27, 2023
BREAKING
Fan Engagement
Time to read: 2 min
The FA and Google agree new extension for a range of fan experiences
June 26, 2023
Alpine F1 Team car from the front.
BREAKING
Horse Racing
Time to read: 2 min
Ryan Reynolds and Rob McElhenney back Alpine F1 with €200m of funding
June 26, 2023
BREAKING
Football
Time to read: 2 min
Boca Juniors selects Betsson as its principle shirt sponsor
June 26, 2023
BREAKING
Basketball
Time to read: 2 min
Reports: Qatar closes in on 5% stake takeover in Wizards and Capitals owner Monumental
June 23, 2023
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Featured Articles
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026