Nottingham Forest announces Betway deal just before Premier League kickoff
Nottingham Forest has signed a deal with Betway, kickstarting the betting operator’s fifth active partnership with a Premier League club.The Super Group-owned online bookmaker...
Benfica renews long-running Emirates partnership until 2029
Emirates Airlines is not losing grip on its extensive presence in sport, renewing its arrangement with S.L. Benfica of Portugal's Primeira Liga.The top-flight Lisbon...
Chelsea bolsters African presence with MSport betting partnership
Chelsea FC has named African online gaming and betting platform MSport as its new official betting partner in Africa. The partnership intends to enhance both...
West Ham extend two key sponsorships ahead of new season
Not only has West Ham United been active in the transfer window this summer, the club has also been busy tieing up sponsorship deals...
Women’s Super League’s new owner takes full charge from Football Association
Today marks a milestone moment for the future of English women’s football as the full governance of the sport is transferred to a new...
UEFA names Crypto.com as Champions League’s first crypto sponsor
UEFA has named Crypto.com its first and exclusive cryptocurrency sponsor for the Champions League. The multi-year partnership will see Crypto.com and UEFA collaborate on bringing...
Belgian Pro League chooses Shikenso for AI-driven analytics
The Belgian Pro League has partnered with Shikenso Analytics to support the strategic growth of the league and its 29 clubs.As per the agreement,...
AC Milan scores new crypto partner in Bitpanda
AC Milan has confirmed that Bitpanda will become the club’s new official crypto trading partner ahead of the 2024/25 Serie A season. The partnership will...
Fanatics and FA renew partnership after Euro 2024 success
The Football Association (FA) and Fanatics have renewed and expanded their partnership after record-breaking England merchandise sales during Euro 2024.Under the agreement, Fanatics will...
Kevin Durant acquires minority share in PSG
NBA superstar Kevin Durant has acquired a minority share in Ligue 1 club Paris Saint-Germain via his investment company Boardroom Sports. The figure invested by...