WNBA and Delta Air Lines agree to new multi-year partnership
The Women’s National Basketball Association (WNBA) and Delta Air Lines have inked a new multi-year partnership, making Delta the Official Airline Partner of the...
RB Leipzig taps Merkur Group for German collaboration
Bundesliga side RB Leipzig has named gaming company Merkur Group as its official partner.For the first two years, the company will be prominently featured...
Formula One ordered to remove any Stake branding of F1 Team
Ahead of the upcoming Dutch Grand Prix this Sunday (25 August), the country’s Gaming Authority has ordered Formula One to remove any advertising of...
AS Monaco bolsters MENA relationship with Linebet deal
AS Monaco has named Linebet, an international sports betting site, as its betting partner for the Sub-Saharan Africa and MENA (Middle East and North...
UEFA names bet365 as ‘first-ever’ Champions League betting sponsor
UEFA has announced bet365 as the first sports betting brand to sponsor the UEFA Champions League (UCL) until the end of the 2026/27 season. As...
Betway sponsorship drive continues with Bologna FC
Bologna FC 1909 has become the latest professional football club to partner with online betting firm Betway, following two deals in England.The Italian Serie...
Chelsea names Fever its latest partner for 2024/25 campaign
As the 2024/25 season gets underway, Chelsea FC has added a new commercial partner to its roster, signing a deal with Fever.The arrangement names...
Bank of America joins FIFA’s partner roster for 2026 World Cup
FIFA has signed off on a major commercial partnership ahead of the 2026 World Cup, making Bank of America the official bank sponsor of...
US Open and Emirates celebrate 13 years of partnership in latest...
Emirates has agreed a new long-term partnership extension to continue as a primary sponsor of the tennis US Open.As part of the extension, longtime...
Manchester United extend sponsor after ‘record’ kit launches
Qualcomm Technologies, Manchester United's front-of-shirt sponsor, has opted to extend its partnership with the club until 2029.As part of the extended agreement, Qualcomm Technologies...