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Football
Time to read: 2 min
US Soccer agrees to extend Visa partnership ahead of Women’s World Cup
July 19, 2023
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Football
Time to read: 2 min
7777 gaming to appear as shirt sponsor for Dinamo Bucuresti
July 19, 2023
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Fan Engagement
Time to read: 2 min
AC Milan scores new sleeve sponsor for upcoming Serie A season 
July 19, 2023
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Latest News
Time to read: 3 min
NHL and MVP Index set to enhance DED advertisement
July 19, 2023
credit: Shutterstock
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Fan Engagement
Time to read: 3 min
Utilita upgrades Luton Town partnership with front-of-shirt deal  
July 18, 2023
BREAKING
Europe
Time to read: 2 min
NordicBet maintains Danish 1. Division naming rights
July 18, 2023
Huge media coverage secured for French racing’s flagship fixture
BREAKING
Horse Racing
Time to read: 2 min
Ayr Racecourse confirms Virgin Bet extension 
July 17, 2023
BREAKING
Cricket
Time to read: 2 min
Betway picks up title sponsorship rights for inaugural MLC season
July 14, 2023
BREAKING
Europe
Time to read: 2 min
Liga Portugal announces Betclic as Bwin replacement for title sponsorship rights
July 13, 2023
The esports report image.
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Esports
Time to read: 3 min
The esports report - Court rules against FTC’s Microsoft Activision Blizzard injunction
July 13, 2023
BREAKING
Football
Time to read: 2 min
Inter Milan and Nike extend 25-year partnership
July 12, 2023
AC Milan badge on jersey.
BREAKING
Europe
Time to read: 3 min
AC Milan extends BMW partnership to focus on sustainability
July 12, 2023
BREAKING
Football
Time to read: 2 min
Pepsi to provide unique gaming experience with EA Sports FC
July 11, 2023
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Latest News
Time to read: 2 min
Paddy Power 'hits the bullseye' as PDC World Championship sponsor
July 10, 2023
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Features & Analysis
Time to read: 3 min
Chelsea release 2023-24 kit without front-of-shirt sponsor
July 10, 2023
BREAKING
Fan Engagement
Time to read: 2 min
U.S. Soccer partners with Coca-Cola at ‘pivotal time for the sport’
July 10, 2023
35:06
BREAKING
Football
Time to read: 2 min
iGaming Daily: Regulatory framework can have positive impact on Brazilian sponsorships  
July 7, 2023
Stake’s UFC links strengthened further with Alex Pereira
BREAKING
Europe
Time to read: 2 min
UFC touches gloves with bet365 for a third consecutive year
July 7, 2023
BREAKING
Latest News
Time to read: 2 min
NFL and Genius Sports extend sports betting data deal until 2028
July 6, 2023
BREAKING
Football
Time to read: 2 min
La Liga signs "revolutionary" five-year deal with EA
July 6, 2023
BREAKING
Football
Time to read: 2 min
Blackpool FC names LeoVegas as new front-of-shirt sponsor
July 6, 2023
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Fan Engagement
Time to read: 2 min
Cleveland Guardians sign Marathon as inaugural MLB sleeve partner
July 5, 2023
BREAKING
Features & Analysis
Time to read: 3 min
Chelsea-Stake deal now off amid fan backlash
July 5, 2023
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
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Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026