Team GB and ParalympicsGB prepare for Paris 2024 with TikTok
TikTok has kept up momentum with its sports marketing strategy by becoming an official partner of Team GB and ParalympicsGB ahead of this year’s...
Betano builds up global sports profile with CONMEBOL deal
Betano, a sports betting brand operated by Greek igaming company Kaizen Gaming, has partnered with CONMEBOL, the South American football confederation.
The partnership will run...
Hanover Sport enlists roster of industry veterans to unlock new sporting...
Hanover Communications, a leading communications and public affairs consulting firm, has announced the launch of Hanover Sport.
The move will combine the agency’s established sporting...
Atlético Mineiro CCO on why Brazil betting is a “watershed moment”...
2024 kicked off in a major way for the Brazilian gambling market, as President Lula signed a federal bill that will enable online sports...
Why England Golf is ensuring opportunities for young people to support...
Golf has often been labelled as one of the toughest and costliest sports for young people to break into due to club membership fees,...
Caesars prepares for Super Bowl LVIII with range of new betting...
Ahead of Super Bowl LVIII, Caesars Sportsbook has unveiled a suite of new betting propositions for NFL’s flagship game on 11 February in Las...
Sports giant Endeavor combines IMG Arena and OpenBet assets
Sports and entertainment giant Endeavor has integrated its sports data rights business IMG Arena under the banner of its sportsbook platform, OpenBet.
By doing so,...
DraftKings adds LeBron James to sports partnership roster
DraftKings has given its sports marketing activity a major boost this week with the addition of one of the world’s most famous basketball players.
The...
Thomas Carvalhaes, Vai de Bob: Brazil and LatAm lead the way...
A nationwide sports betting sector in Brazil has received government approval and is now set for launch. With countless bookmakers now chasing the Brazilian...
Fanatics drives international growth with three new appointments
Fanatics commerce has appointed Stephen Dowling as its new International President to focus on growth outside of North America.Over recent years, the designer, manufacturer...