Australian Open enters the metaverse for elevated digital fan engagement
The Australian Open (AO) has entered into the metaverse by linking AO Art Ball Non Fungible Tokens (NFTs) to live match data, in a...
Dean Akinjobi at BOSE: Betting companies must look to African markets...
Following reviews of the 2005 Gambling Act, an increase of sponsorships in the digital space is beginning to emerge.
Speaking to SBC Journalist Jessie Sale...
Steve Birch: Sky Bet’s EFL partnership ‘most significant’ in professional sport
Sky Bet’s partnership with the English Football League (EFL), which was first established in 2013, has been described as one of the ‘most significant’...
Insider Sport’s Year in Review – November and December 2021
As the year comes to a close, Insider Sport is looking back at 2021 highlighting the breaking stories of the year.
November and December began...
Insider Sport’s Year in Review – September and October 2021
As 2021 comes to a close, Insider Sport looks through the year to highlight major news that you might have missed in the sports...
Insider Sport’s Year in Review – July and August
As we approach the end of 2020, Insider Sport is taking a look back at the top stories from each month from what has...
Insider Sport’s Year in Review – May and June
In looking back on a year of sponsorships, NFTs, broadcast rights and more, Insider Sports takes a look at the most noteworthy business stories...
Ladbrokes’ Myke Foster: Winter World Cup will ‘enhance enjoyment’ of 2022...
The new year comes with a raft of new opportunities and events, with a packed sporting schedule seeing a range of popular sporting events.
With...
Sports to be played ‘behind closed doors’ says Welsh Government
Welsh Economy Minister, Vaughan Gething, has announced that from 26 December, sporting events are to be played ‘behind closed doors’ throughout the country.
In a...
FIA fuels fire in fans following F1 World Championship final
The Fédération Internationale de l'Automobile (FIA) has come under severe scrutiny following the outcome of the F1 2021 World Championship race last Sunday.
The Abu-Dhabi...