What the WNBA tells us about the future of fan engagement
David Dembowski, SVP at Operative, looks at how the WNBA has transformed from a niche league fighting for airtime into one of the fastest-growing...
Let them eat cake, just not our records
If people want an enhanced circus, fine. Build a separate tent, sell the tickets, publish the lab work, and keep it a brisk walk...
How Sports Leagues can strengthen Spot Fixing Early Warning Systems
Micro-betting has made spot fixing faster and harder to detect. Adam Fiske, CEO of Dimers sets out a real-time, data-led playbook for leagues and...
Football can heal – but only if you can afford it
Well, we’ve officially reached the point where a football match is being prescribed for your mental health. I used to call that a Saturday. Earlier...
The last free ride: Tour de France enters paywall era in...
As the Tour de France airs on UK free-to-air television for the final time, a generation of fans prepares to say goodbye to an...
A changing game: The evolution of sports sponsorship
Spencer Hidge, Founder and CEO of Premier Sports Network – provides insight into how the sponsorship landscape has changed and the benefit sports sponsorship continues...
Why the US Open’s 2025 campaign actually works
Music, ticketing and marketing discipline make this tennis ad stickThere is a fine line in sports marketing between creating culture and chasing it. The...
Will the Milan derby move to Miami? Football’s inevitable future
He slots home the winner. The crowd erupts. Drinks fly through the air, scarves go up with pride and supporters tumble three rows down...
Does England Rugby’s broadcasting snub signal a shift to digital-first?
England rugby fans face potential disappointment as the upcoming summer Test match against the US might not be televised domestically, with broadcasters showing no...
Is the future of sports broadcasting in the cloud?
Gaming is reshaping sports, and EA has thrown its hat into the ring once more. As sports leagues look to broaden their reach and engage...