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Interviews
BREAKING
Asia
Time to read: 5 min
Petr Čech: 'You can tell' when athlete branding goes wrong
April 24, 2026
Sporttrade's COO on prediction markets
BREAKING
Data
Time to read: 7 min
Q&A: Sporttrade's David Huffman on whether prediction markets the next frontier in fan engagement
April 21, 2026
BREAKING
Features
Time to read: 8 min
Q&A: Why Pentathlon swapped horses for obstacles ahead of LA28
April 2, 2026
SAKHIR, BAHRAIN - February 12, 2026: Nico Hulkenberg, from Germany competes for Audi Revolut F1 Team, . The build up for the 2026 Formula 1 Winter Testing
BREAKING
Interviews
Time to read: 7 min
Q&A: How Audi F1 and bp are tackling the 2026 fuel rules
March 27, 2026
Triathlon: World Triathlon partners with PTO and Challenge Family
BREAKING
Features & Analysis
Time to read: 9 min
How World Triathlon is rewriting the rules on sports investment
March 3, 2026
New Zealand SailGP Team driven by Peter Burling in close racing action ahead of Emirates Great Britain SailGP Team driven by Giles Scott, France SailGP Team driven by Quentin Delapierre and Germany SailGP Team driven by Erik Heil on Race Day 2 of the Apex Group Bermuda Sail Grand Prix in Bermuda. Sunday 5th May 2024. Photo: Bob Martin for SailGP. Handout image supplied by SailGP
BREAKING
Interviews
Time to read: 9 min
SailGP signs Smarkets as first official betting partner
March 2, 2026
Daniela Idi
BREAKING
Features & Analysis
Time to read: 4 min
How Motorola is positioning for a tech‑driven World Cup
February 16, 2026
BREAKING
Features
Time to read: 9 min
Flutter’s Brazilian “conscious sponsorship” approach goes beyond betting
January 27, 2026
Arsenal women's football team
BREAKING
Fan Engagement
Time to read: 6 min
Women’s football passes €150m but the growth model is still being written
January 22, 2026
DAZN CEO Shay Segev in conversation with Nadine Dereza.
BREAKING
Broadcasting
Time to read: 4 min
DAZN CEO: We want to be the Spotify of sport
January 20, 2026
MILAN, ITALY, OCTOBER 20, 2025: Logo of Winter Olympics Game 2026 in Milano and Cortina, Italy. White background, macro and detail
BREAKING
Europe
Time to read: 4 min
Samsung VP says Olympic sponsorship must reflect how fans follow athletes, not events
January 15, 2026
Rio de Janeiro-Brazil, October 19, 2025 Brazilian Football Championship. Match between the teams of Flamengo and Palmeiras at the Maracanã stadium - Brazil
BREAKING
Features & Analysis
Time to read: 8 min
Brazil's sponsorship evolution: Why regulation is raising the bar, not lowering it
January 13, 2026
Harry Kane in Reflo clothing.
BREAKING
Athletics
Time to read: 8 min
Reflo’s Rory MacFadyen: Sustainability isn’t just a side salad
January 2, 2026
Symbolic soccer ball, 100 KZT coins and 100 US dollar bills.
BREAKING
Interviews
Time to read: 5 min
885 Capital: Baller League and the future of sports investing
December 31, 2025
Legs of female athletics participants running on a track
BREAKING
Athletics
Time to read: 13 min
Q&A: England Athletics' CEO on the commercial balancing act
December 31, 2025
MatchWornShirt kits
BREAKING
Fan Engagement
Time to read: 9 min
Q&A: James Flude on MatchWornShirt and the future of collectibles
December 30, 2025
INSIDER SPORT'S TOP 10 INTERVIEWS OF 2025
BREAKING
Features & Analysis
Time to read: 7 min
Insider Sport's top interviews of 2025
December 30, 2025
MILAN, ITALY-SEPTEMBER 24, 2018: Volleyball Men's World Championship Italy and Bulgaria 2018, Italy vs Netherlands, at the Forum indoor arena, in Milan.
BREAKING
Features & Analysis
Time to read: 7 min
Inside Volleyball World’s 2026 blueprint with CEO Ugo Valensi
December 30, 2025
Football finance expert Kieran Maguire, talking about Premier League's new proposal.
BREAKING
Features
Time to read: 10 min
Q&A: Kieran Maguire on the year football was played in court
December 29, 2025
USL's Rhode Island FC fans.
BREAKING
Fan Engagement
Time to read: 9 min
Q&A: Why stadium culture fuels Rhode Island FC’s USL rise
December 4, 2025
Doha, Qatar-April 20 2025:The FIFA World Cup Qatar 2022 Official Countdown Clock with people walking and Doha skyline in background.
BREAKING
Features
Time to read: 6 min
Beyond: Arab Cup highlights Middle East’s hosting advantage
December 2, 2025
Mixed martial arts (MMA) fighter. Detail of the yellow glove with tiger pants on black background.
BREAKING
Features
Time to read: 5 min
Is match-fixing a threat to MMA? OKTAGON says no
November 26, 2025
Man holding remote control for TV while there is football on television representing leisure watching sports.
BREAKING
Broadcasting
Time to read: 6 min
Q&A: Sports streaming tactics ahead of 2026 FIFA World Cup 
November 17, 2025
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Featured Articles
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026