Petr Čech: social media transformed athlete branding from a helping hand...
Former Chelsea and Arsenal goalkeeper Petr Čech has described how the rise of social media fundamentally changed what professional footballers can build beyond the...
Petr Čech: ‘You can tell’ when athlete branding goes wrong
Ahead of FIFA World Cup 2026, EMW Global's Athlete Brand Economy Report maps where athlete brand value is being built, and where it isn't....
Q&A: Sporttrade’s David Huffman on whether prediction markets the next frontier...
Prediction markets are quickly moving from the fringes of the US betting ecosystem into the mainstream. As operators such as DraftKings and FanDuel experiment...
Q&A: Why Pentathlon swapped horses for obstacles ahead of LA28
Rob Stull explains the move to Ninja-style obstacle racing and what it means for Modern Pentathlon as it prepares for LA28. Modern Pentathlon is undergoing...
Q&A: How Audi F1 and bp are tackling the 2026 fuel...
Luc Jolly explains how bp is developing sustainable, high-performance fuel for the Audi Revolut F1 Team and why it is so important to Formula...
How World Triathlon is rewriting the rules on sports investment
World Triathlon's President, Antonio Arimany, is pursuing a model unlike anything else in elite sport, and he believes it could transform the discipline from...
SailGP signs Smarkets as first official betting partner
The global sailing series has signed Smarkets as its first official sports trading partner, formalising its entry into regulated betting markets across the UK,...
How Motorola is positioning for a tech‑driven World Cup
As the 2026 FIFA World Cup becomes the most technologically complex tournament in history, Motorola is expanding its role from sponsor to strategic tech...
Flutter’s Brazilian “conscious sponsorship” approach goes beyond betting
Brazil’s regulated gambling sector is maturing, and Flutter’s Marco Ferreira Elias tells Insider Sport that compliance is now a core strategy when it comes...
Women’s football passes €150m but the growth model is still being...
The women’s game has reached a new commercial milestone, but Deloitte’s latest Football Money League suggests revenue growth alone is no guarantee of structural...