Sustaining fan engagement beyond the World Cup: Turning short-term excitement into...
Sports media and branding coach Annie Hoffman explores how teams, sponsors, and media partners can sustain fan engagement after major tournaments, turning short-term World...
Baller League is built on borrowed attention
Baller League has been bragging about its popularity, but built on stars, clips and hype, how long can it really last?Baller League has always...
Football directors need to answer for their decisions, not ‘head coaches’
Football boardrooms are always busy, somewhat tense, but recent managerial changes, or ‘head coach’ changes, suggest the battle for authority and decision making has...
Australia crushed England – and accidentally the Ashes balance sheet
Projections suggest the combined financial hit from both shorter could extend into eight figures once all refunds and lost ancillary income are factored inAustralia...
The World Cup is returning to the US, and the rules...
Oriana Morrison argues that the 2026 World Cup will mark a decisive break from the past: unlike 1994, foreign teams and players will face...
Why Bare Knuckle Boxing is the fastest-growing combat sport
The UFC was underestimated for years before exploding into the mainstream, and bare knuckle boxing (BKB) is now following that same underdog trajectory, with...
The Olympics clock is ticking toward irrelevance
The Enhanced Games is changing the rules of sport and the Olympics only have Los Angeles 2028 to show they can still compete.It has...
The four shifts that’ll shake sports in 2026
Ed Abis, CEO of Dizplai, defines the areas sports organisations need to address to become future proof. Every January, sports industry predictions read like wishful...
Women’s sport is booming – 2026 will decide if it lasts.
Women's sport has momentum, but as Tammy Parlour writes in her latest for Insider Sport, 2026 must be the year we we turn it...
The NBA’s growth in Europe and the Middle East: The future...
The NBA's David Brody explores how a new generation of European stars, record fan engagement and culture-shaping partnerships are turning Europe and the Middle...