Chelsea Women at Stamford Bridge: the numbers make sense, but filling...
Arsenal's move to the Emirates generated €7m in matchday revenue last season. Chelsea are betting they can do the same, but what’s the risk...
Petr Čech: ‘You can tell’ when athlete branding goes wrong
Ahead of FIFA World Cup 2026, EMW Global's Athlete Brand Economy Report maps where athlete brand value is being built, and where it isn't....
Game, set, padel: The UK’s new sporting obsession
John Gillespie, CEO and Freya Tringham, Head of Padel at Powerleague, share their views on why Padel has proved such a hit, how its...
Elite sport can’t pretend it’s immune to the Ozempic era
Ozempic has transformed public health and celebrity culture, and now it’s testing the boundaries of clean sport. WADA’s semaglutide review is a sign of...
Sustaining fan engagement beyond the World Cup: Turning short-term excitement into...
Sports media and branding coach Annie Hoffman explores how teams, sponsors, and media partners can sustain fan engagement after major tournaments, turning short-term World...
Baller League is built on borrowed attention
Baller League has been bragging about its popularity, but built on stars, clips and hype, how long can it really last?Baller League has always...
Football directors need to answer for their decisions, not ‘head coaches’
Football boardrooms are always busy, somewhat tense, but recent managerial changes, or ‘head coach’ changes, suggest the battle for authority and decision making has...
Australia crushed England – and accidentally the Ashes balance sheet
Projections suggest the combined financial hit from both shorter could extend into eight figures once all refunds and lost ancillary income are factored inAustralia...
The World Cup is returning to the US, and the rules...
Oriana Morrison argues that the 2026 World Cup will mark a decisive break from the past: unlike 1994, foreign teams and players will face...
Why Bare Knuckle Boxing is the fastest-growing combat sport
The UFC was underestimated for years before exploding into the mainstream, and bare knuckle boxing (BKB) is now following that same underdog trajectory, with...