World Cup hydration breaks are the one essential FIFA rule this...
The hydration breaks at this year’s World Cup have been one of the most controversial introductions to the tournament in the US, but the...
The 10 most ridiculous ‘official partner’ titles in sports
Sports clubs and franchises have realised they can sell the same sponsorship a dozen times, provided the categories get silly enough. They have risen...
Starmer’s Champions League plea rings hollow without the law to back...
The UK Prime Minister wants TNT Sports to show the Champions League final for free – but his own club's run to the final,...
Do the Enhanced Games still work if the drugs don’t?
What happens to Enhanced Games if the drugs don’t work as well as they predicted?Imagine a packed arena. Noise echoes off every surface. A...
The IOC’s genetic testing return risks reopening sport’s darkest debate
Dr Seema Patel argues the IOC’s proposed use of SRY genetic testing in women’s sport risks reviving discredited forms of sex verification, raising questions...
Women’s rugby does not need smaller balls to be entertaining
A controversial equipment change risks solving a problem the sport does not haveSmaller balls, apparently, are what women’s rugby needs to become more entertaining.It...
Chelsea Women at Stamford Bridge: the numbers make sense, but filling...
Arsenal's move to the Emirates generated €7m in matchday revenue last season. Chelsea are betting they can do the same, but what’s the risk...
Petr Čech: ‘You can tell’ when athlete branding goes wrong
Ahead of FIFA World Cup 2026, EMW Global's Athlete Brand Economy Report maps where athlete brand value is being built, and where it isn't....
Game, set, padel: The UK’s new sporting obsession
John Gillespie, CEO and Freya Tringham, Head of Padel at Powerleague, share their views on why Padel has proved such a hit, how its...
Elite sport can’t pretend it’s immune to the Ozempic era
Ozempic has transformed public health and celebrity culture, and now it’s testing the boundaries of clean sport. WADA’s semaglutide review is a sign of...