The IOC’s genetic testing return risks reopening sport’s darkest debate
Dr Seema Patel argues the IOC’s proposed use of SRY genetic testing in women’s sport risks reviving discredited forms of sex verification, raising questions...
Women’s rugby does not need smaller balls to be entertaining
A controversial equipment change risks solving a problem the sport does not haveSmaller balls, apparently, are what women’s rugby needs to become more entertaining.It...
Chelsea Women at Stamford Bridge: the numbers make sense, but filling...
Arsenal's move to the Emirates generated €7m in matchday revenue last season. Chelsea are betting they can do the same, but what’s the risk...
Petr Čech: ‘You can tell’ when athlete branding goes wrong
Ahead of FIFA World Cup 2026, EMW Global's Athlete Brand Economy Report maps where athlete brand value is being built, and where it isn't....
Game, set, padel: The UK’s new sporting obsession
John Gillespie, CEO and Freya Tringham, Head of Padel at Powerleague, share their views on why Padel has proved such a hit, how its...
Elite sport can’t pretend it’s immune to the Ozempic era
Ozempic has transformed public health and celebrity culture, and now it’s testing the boundaries of clean sport. WADA’s semaglutide review is a sign of...
Sustaining fan engagement beyond the World Cup: Turning short-term excitement into...
Sports media and branding coach Annie Hoffman explores how teams, sponsors, and media partners can sustain fan engagement after major tournaments, turning short-term World...
Baller League is built on borrowed attention
Baller League has been bragging about its popularity, but built on stars, clips and hype, how long can it really last?Baller League has always...
Football directors need to answer for their decisions, not ‘head coaches’
Football boardrooms are always busy, somewhat tense, but recent managerial changes, or ‘head coach’ changes, suggest the battle for authority and decision making has...
Australia crushed England – and accidentally the Ashes balance sheet
Projections suggest the combined financial hit from both shorter could extend into eight figures once all refunds and lost ancillary income are factored inAustralia...