Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

The Olympics clock is ticking toward irrelevance

The Enhanced Games is changing the rules of sport and the Olympics only have Los Angeles 2028 to show they can still compete.It has...

Sideline Moves: Chelsea to name new head coach after Maresca

Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...

How Soapbox delivered compelling sports stories with Joshua and Littler

From Luke Littler to Anthony Joshua, Soapbox have worked alongside some of the UK’s most prominent sporting stars and rights holders, who continue to...

Reflo’s Rory MacFadyen: Sustainability isn’t just a side salad

Rory MacFadyen explains how his company Reflo is driving real sustainability, expanding across sports and building credibility with partners such as Harry Kane.Sustainability has...

885 Capital: Baller League and the future of sports investing

Alex Rotter and Martijn Bakx of 885 Capital discuss how new sports formats for younger audiences are influencing investment strategies. New sports formats aimed at...

Q&A: England Athletics’ CEO on the commercial balancing act

England Athletics' CEO Chris Jones sets out how the governing body is redefining value, resilience and relevance in a changing sports economyAthletics is one...

Q&A: James Flude on MatchWornShirt and the future of collectibles

James Flude discusses how MatchWornShirt is turning matchday moments into global collectibles and why a new generation of fans is engaging with memorabilia like...

Insider Sport’s top interviews of 2025

If 2025 proved anything, it is that the business of sport is no longer driven by a single narrative. Growth is fragmenting, strategies are...

Inside Volleyball World’s 2026 blueprint with CEO Ugo Valensi

Insider Sport sat down with Volleyball World CEO Ugo Valensi to discuss the federation’s 2026 blueprint, from record-breaking attendances to a 100% global partner...

Q&A: Kieran Maguire on the year football was played in court

Football finance expert Kieran Maguire reflects on a year dominated by court cases, balance sheets and regulation and what it means for the game...