Football directors need to answer for their decisions, not ‘head coaches’
Football boardrooms are always busy, somewhat tense, but recent managerial changes, or ‘head coach’ changes, suggest the battle for authority and decision making has...
DAZN CEO: We want to be the Spotify of sport
The streaming giant is building a single global destination for sport as shifting fan behaviour, piracy pressures and the rise of integrated betting reshape...
Sideline Moves: DeChambeau’s Kalshi deal rules out PGA return
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
Samsung VP says Olympic sponsorship must reflect how fans follow athletes,...
As brands rethink how value is generated around mega-events, Samsung’s expanded athlete programme ahead of Milano Cortina 2026 points to a broader move away...
Brazil’s sponsorship evolution: Why regulation is raising the bar, not lowering...
As betting restrictions tighten across Latin America, Sofascore's Ricardo Peixoto argues the shift is filtering out noise and forcing brands to add real valueBrazilian...
Australia crushed England – and accidentally the Ashes balance sheet
Projections suggest the combined financial hit from both shorter could extend into eight figures once all refunds and lost ancillary income are factored inAustralia...
The World Cup is returning to the US, and the rules...
Oriana Morrison argues that the 2026 World Cup will mark a decisive break from the past: unlike 1994, foreign teams and players will face...
Sideline Moves: Luke Littler signs largest-ever darts agreement
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
Why Bare Knuckle Boxing is the fastest-growing combat sport
The UFC was underestimated for years before exploding into the mainstream, and bare knuckle boxing (BKB) is now following that same underdog trajectory, with...
Partnership playbook: Kalshi, Pegasus Airlines, BEYOND Developments and Hitachi
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...