Sustaining fan engagement beyond the World Cup: Turning short-term excitement into...
Sports media and branding coach Annie Hoffman explores how teams, sponsors, and media partners can sustain fan engagement after major tournaments, turning short-term World...
The making of a modern Super Bowl
As the Seahawks and Patriots prepare for Santa Clara, the Super Bowl’s influence stretches far beyond the field, reshaping global broadcasting, hospitality, advertising and...
Sideline Moves: Former NBA VP joins EuroLeague to handle rivalry
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
Gambling advertising censorship: Will Premier League clubs’ revenues plummet?
The debate surrounding gambling advertising in English football has been building for years, and can no longer be ignored. Betting companies have long shaped...
Why streaming is now central to the business of global sport
Broadcast-grade streaming is no longer optional for premium sport, says Sarah Hackforth of Big Blue Marble Media.As the Winter Olympics approach, streaming has moved...
Sideline Moves: Manchester United stadium project makes progress
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
Flutter’s Brazilian “conscious sponsorship” approach goes beyond betting
Brazil’s regulated gambling sector is maturing, and Flutter’s Marco Ferreira Elias tells Insider Sport that compliance is now a core strategy when it comes...
Sideline Moves: New funding fuels PFL growth as Davis steps down
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
Baller League is built on borrowed attention
Baller League has been bragging about its popularity, but built on stars, clips and hype, how long can it really last?Baller League has always...
Women’s football passes €150m but the growth model is still being...
The women’s game has reached a new commercial milestone, but Deloitte’s latest Football Money League suggests revenue growth alone is no guarantee of structural...