Topps partners UEFA and Mourinho for EURO 2024 collectibles
UEFA has finalised a deal with The Topps Company which will become an official licensed partner of UEFA EURO 2024, UEFA EURO 2028 and...
Bernardo Pontes: When it comes to sponsorship ‘the game has not...
With 95% of Brazil’s Série A clubs currently sponsored by betting companies, the league carries a huge following and is building on opportunities for...
Al Sadd SC becomes New Balance’s first Middle East sponsorship
Al Sadd SC has formed a collaboration with sports footwear and apparel brand, New Balance, as the latter becomes the official partner of the...
USL impacts local communities in Hisense USA partnership
The United Soccer League (USL) has formed a multi-year partnership with Hisense USA, a television and appliance provider, making the company the official television...
Necaxa take on Genius Sports in ‘transformative’ data tracking partnership
Genius Sports has announced a data tracking and video augmentation partnership with Liga MX club Necaxa.
The data, technology and broadcast company’s tracking technology will...
GoBubble ‘eradicates online hate’ for Australian football
The A-Leagues and Professional Footballers Australia (PFA) have announced a partnership with UK based safety technology company, GoBubble, which will hide hateful comments on...
DFL reveals €4.05 billion revenue drop for Bundesliga in 2020-21
The Deutsche Fußball Liga (DFL) has revealed that the total revenue of the Bundesliga and Bundesliga 2 fell to €4.05 billion in the 2020-21...
Ricketts detail diversity commitment in Chelsea bid following fan backlash
In their bid to buy Chelsea FC, the Ricketts family have detailed an eight-point plan which includes promising to never participate in a European...
Everton reports £170m loss following ‘unique set’ of financial circumstances
Everton FC has reported losses of at least £170 million which have been attributed to the impact on the club of COVID-19 restrictions, with...
DAZN finalises ‘new flavour’ La Liga coverage with Movistar Plus+
DAZN has confirmed a non-exclusive deal with Movistar Plus+ which will distribute the global sports streaming platform’s La Liga content beginning from next season.
DAZN...