MaxBet signs its ‘biggest sponsorship agreement ever’ with Partizan Belgrade
FK Partizan Belgrade has signed a sponsorship agreement with Balkan-focused betting operator MaxBet, a subsidiary of Irish multinational betting giant Flutter Entertainment.
MaxBet has become...
MLS signs up Sportec Solutions as VAR tech provider
Sportec Solutions has secured a contract as the video assistant referee (VAR) provider for US Major League Soccer (MLS) from the start of the...
LOSC Lille harnesses WSC Sports’ AI tech for digital content evolution
Ligue 1 club LOSC Lille has teamed-up with AI-driven platform WSC Sports to power the club’s digital content strategy.
The partnership will see Lille utilise...
Consumer interest in women’s sports driving sponsorship to new heights
Tennis and golf were by far the leading women’s sports when it came to sponsorship growth in 2023/24 according to SponsorUnited, but football is...
DFL abandons €1bn Bundesliga investment amid fan backlash
The Deutsche Fußball-Liga (DFL) has announced it will stop planned private investment for its new marketing entity after fans of Bundesliga clubs protested against...
UEFA Champions League lands on New World TV for sub-Saharan Africans
New World TV has acquired broadcast rights to showcase the rest of the 2023-24 UEFA Champions League season for French-speaking sub-Saharan audiences.
The deal between...
Martin Lycka: Taking Entain’s RG flag into Brazil’s emerging sports marketing...
The Brazilian sports ecosystem is preparing for one of the biggest regulatory developments and commercial opportunities in its history - the launch of a...
Ratcliffe’s vision for Manchester United’s revival
New partial owner of Manchester United, Sir Jim Ratcliffe has spoken to the BBC, following the completion of the sale.The 71-year-old billionaire has bought...
Better Collective expects 2024 revenue growth of up to 29%
Digital sports media company Better Collective is poised to take on a range of established and emerging markets in 2024 after a strong financial...
MLS and Apple’s Beats to embark on delivering “amazing experiences”
Major League Soccer (MLS) and audio products company Beats have agreed a new partnership ahead of the 2024 season.
Beats - subsidiary of tech giant...