Arsenal produces ‘unique content’ with Expo 2020 Dubai
Arsenal FC has announced a partnership with Expo 2020 Dubai - the first World Expo hosted in the Middle East, Africa and South Asia...
Castore builds sports links in supplying CSA kit
Cricket South Africa (CSA) has introduced Castore as its official apparel partner for the next three years.
The collaboration, running from October 1 2021 to...
Queensland to host remaining Rugby Championship matches
The remaining Rugby Championship test matches will be held in the Australian state of Queensland, following last minute changes to the schedule due to...
South Africa’s Springboks sign sponsorship with Betway
South Africa Rugby has signed an agreement with Betway South Africa, naming the sports betting operator an ‘associate partner’ of the national team, the...
British & Irish Lions tour brings viewership success to RugbyPass
RugbyPass experienced a ‘massive uplift’ in its viewership figures during 2021, with the total audience number exceeding four million at its peak.
The British and...
ITIA hands Simohamed Hirs lifetime ban from the sport
The International Tennis Integrity Agency (ITIA) has banned Moroccan tennis player Simohamed Hirs from the sport for life.
Following investigations into multiple incidents of match...
GFA forfeits ‘$5m’ sponsorship over match-fixing claims
The Ghana Football Association (GFA) has missed out on a commercial deal with an unnamed sponsor valued at $5 million as a result of...
TikTok signs up as official creator platform for Lions’ South African...
Social media platform TikTok has been designated as the official creator platform of The British and Irish Lions’ tour of South Africa.
TikTok will be...
AC Milan expands African presence with Premier Bet
AC Milan has designated iGaming brand Premier Bet as the Serie A club’s official betting partner in Africa.
Touted as a ‘new and exciting partnership’...
British and Irish Lions launch PT SportSuite engagement platform
The British and Irish Lions have launched a new web engagement platform, the Lions Fan Zone, in collaboration with PT SportSuite, ahead of the...