Man City partners with 8XBet in midst of betting sponsorship debate

Manchester City FC has formed a partnership with 8XBet that will see the brand become the official betting partner of the club in Asia. The...

Fraccari continues as WBSC President after receiving 100 votes

The World Baseball Softball Confederation (WBSC) has re-elected Riccardo Fraccari as the President of the governing body for the 2022-2028 term.  The 73-year-old Italian received...

Spurs partners South Korean-based TUMI for pre-season tour

Tottenham Hotspur has revealed suitcases and bags company TUMI as an official partner of the club’s pre-season tour to South Korea this July. The company...

Qatar 2022: Marketing must ‘go from day one’ to address winter...

Sports fans and businesses have been gearing up for an unusual spectacle later this year as the winter World Cup looms, interfering with the...

QSL accesses ‘experience, insight, and practical knowledge’ in FIFA partnership

The Qatar Stars League (QSL) has formed a partnership with FIFA, aimed at improving the standards of professional club management and administration across the...

Inoue vs Donaire fight to ‘heavily feature’ Stake.com branding

The upcoming bantamweight title rematch between Naoya Inoue and Nonito Donaire on June 7 in Tokyo is being sponsored by cryptocurrency betting and gaming...

TV Asahi and Nippon TV stream FIBA Basketball World Cup 2023

The FIBA Basketball World Cup 2023 in Japan is set to be shown live on both TV Asahi and Nippon TV. The channels have each...

F1’s Japanese Grand Prix renamed under Honda sponsorship

Formula One has confirmed that Honda will be the title sponsor of the Japanese Grand Prix in this season’s 2022 FIA Formula One World...

Hong Kong racing strikes ‘single season record’ 11.5% prize money increase

A ‘record total’ prize money of HK$1.62 billion (approximately £158.6 million) has been announced for Hong Kong racing throughout the 2022/23 racing season. The Hong...

Al Sadd SC becomes New Balance’s first Middle East sponsorship

Al Sadd SC has formed a collaboration with sports footwear and apparel brand, New Balance, as the latter becomes the official partner of the...