Lenovo upgrades Inter Milan sponsorship as Socios.com still in the running
Chinese technology company Lenovo has upgraded its sponsorship of Serie A giants Inter Milan.
Under the terms of the expanded agreement, Lenovo’s logo will be...
BBC claims Euro 2020 final lion’s share of viewers in battle...
England’s 2020 UEFA European Championship final defeat at the hands of Italy was watched by a ‘historic’ peak audience of 31 million viewers in...
Marcello Minenna joins SBC Digital Italia speaker line-up for international regulators...
This month’s SBC Digital Italia conference and exhibition will see Marcello Minenna (Direttore Generale, Agenzia Dogane e Monopoli) joined by senior representatives from the...
AS Roma strikes Hyundai shirt sponsorship renewal
Serie A club AS Roma has renewed its existing sponsorship agreement with automotive manufacturer Hyundai.
Under the terms of the deal, the Korean car company...
Agenda published for new SBC Digital Italia betting and gaming conference
The SBC Digital Italia conference and exhibition is set to see 60 of the most influential figures from the betting and gaming industry share...
Juventus eyes €400m capital increase amid new appointment
Serie A club Juventus is seeking a capital increase of up to €400 million after estimating the steep cost of the COVID-19 pandemic.
According to...
DAZN positioned as Serie B co-exclusive broadcaster
Digital sports streaming service DAZN has secured the co-exclusive rights to the Italian second-tier Serie B competition, for the 2021/22 to 2023/24 season cycle.
The...
AC Milan inks REPX licensing agreement
Italian giant AC Milan has announced a new licensing partnership with UK-based fintech company REPX, which will activate a number of exclusive initiatives designed...
Six Nations returns to Sky Italia in latest rights deal
Sky Italia has agreed an official broadcast partnership with rugby union’s Six Nations Rugby, ‘subject to final contract’.
The partnership will see Six Nations matches...
DAZN rebuffs Sky’s €500m Serie A content sharing bid
Digital sports subscription service and media business DAZN Group has rejected a €500 million bid from Sky Italia to ‘share’ the rights to the...