Horse Racing Ireland reports ‘remarkable resilience’ post-pandemic
Horse Racing Ireland (HRI) has reported ‘growth, confidence and resilience’ following the COVID-19 pandemic, after suffering strict restrictions on attendee limitations.
In its 2021 year-end...
Manchester City signs sponsorship with second Mubadala-backed firm
Manchester City FC has announced a new partnership with Aldar Properties PJSC which sees the company become the club’s official real estate partner.
The sponsorship...
Frost to ‘share her views’ via Betfair ambassador role
English jockey, Bryony Frost, has been named a brand ambassador of Betfair - a subsidiary of Flutter Entertainment.
Frost joins the group after winning the...
TikTok named as debut title partner for Women’s Six Nations
Six Nations Rugby has announced a partnership with TikTok which will see the social media platform become the Women's Six Nations’ first ever title...
Brendan Tinnelly joins Sportradar in newly created Head of Paid Social...
Brendan Tinnelly, a ‘highly experienced digital marketer’, has joined Sportradar as Head of Paid Social Advertising for its ad:s marketing performance platform.
The position will...
FSA calls for crypto regulations following IQONIQ liquidation
The Football Supporters’ Association (FSA) has called for regulations of cryptocurrency-related platforms after one of sport’s biggest cryptocurrency-brands has gone into liquidation.
The Times has...
NHL introduces Interwetten as official partner in Austria and Germany
The National Hockey League (NHL) has formed a partnership which sees Interwetten become one of its official partners in Austria and Germany.
The collaboration sees...
PMU names Antoine Griezmann as latest brand ambassador
Antoine Griezmann has become the latest brand ambassador for Pari Mutuel Urbain (PMU), fronting a new advertising campaign for the betting operator.
The Atlético Madrid...
Svensk Fotboll serves Svenska Spel sponsorship extension
Svensk Fotboll (SVFF), Sweden’s Football Association, has extended its partnership with Svenska Spel as the principal sponsor of Swedish national football teams.
For another seven...
BHA calls for participation in environmental activity plans
The British Horseracing Authority (BHA) has called for stakeholder participation in its online questionnaire in a bid to boost sustainability of the sport.
The form...