Jurgen Klopp’s last season set to be captured in new documentary
Liverpool FC has confirmed that filming has started for a new documentary series in partnership with Lorton Entertainment.Earlier this month, fans of the Merseyside...
SBC Leaders magazine: Sky Betting & Gaming still thinking big
Sky Betting & Gaming may be sitting at the very top of the UK gambling industry, but as its Chief Commercial Officer Steve Birch...
William Hill increases exposure in Irish racing with four new ambassadors
William Hill has announced the introduction of four new horse racing representatives to its ambassador portfolio.The British betting operator has added four new representatives...
Stuart Simms: Tech-led strategy behind Oddschecker’s FairPlay transition
As announced this morning (25 January) FairPlay Sports Media (FairPlay/FPSM) has become the new identity of Oddschecker and its subsidiary brands, a rebrand needed...
Arsenal signs multi-year partnership with MG Motors UK
Arsenal has announced MG Motors UK as the club’s official automotive partner after signing a multi-year agreement.MG Motors will support both of Arsenal’s men’s...
Oddschecker rebrands to FairPlay Sports Media to reflect cross-sector vision
In a move to enhance its international standing as a partner for sports media outlets and betting operators, Oddschecker Global Media has unveiled a...
Trade unionism enters the ring – Boxing’s Smith bros confident of...
Trade unionism is lacing up its gloves with the Global Fighters Union (GFU), and the new organisation’s founders believe it will be a game...
RLC announces 167 live games to be shown on SuperLeague+
Rugby League Commercial (RLC), IMG & Endeavor Streaming have launched a new global streaming service, SuperLeague+.
The streaming platform marks the next phase of IMG’s...
Sky Sports retains rights for The Open until 2028
Golf’s oldest tournament will remain on Sky Sports for the next four years as the R&A has renewed its broadcast rights deal to showcase...
Revenue and responsibility: analysing the 2024 betting sponsorship landscape
When it comes to marketing for betting operators, there is no method perhaps as pervasive and visible as sports sponsorship, but recent years have...