Dean Akinjobi, CEO Football Media: The crucial steps to maximising partnerships
Brands are consistently striving to reach the widest audience through partnerships with football clubs, the best strategy for achieving this however, is not always...
Toto Wolff warns no-deal Brexit would be ‘mother of all messes’...
Former racing driver, Toto Wolff, has warned of the ‘mother of all messes’ that could be caused in Formula 1 if a no-deal Brexit...
Tyson Fury unites with ESPN and Top Rank Boxing
British heavyweight, Tyson Fury has confirmed an extension of his partnership with BT Sport, as well as a new multi-fight agreement with ESPN and...
Everton FC steps up retail presence with Fanatics deal
Everton Football Club has strengthened its hand within sports merchandising, expanding its partnership with official retail partner Fanatics.
The long-term deal sees Everton positioned among...
Bellator MMA prepares for Sky Sports debut
This weekend sees the beginning of the partnership with Sky Sports and MMA promotion Bellator, after the pair announced a major television deal.
As...
Manchester United gets new partner in Maui Jim
Manchester United has confirmed a multi-year partnership with Hawaii-based sunglasses and eyewear brand Maui Jim.
The partnership means Maui Jim will supply the Manchester United...
The evolution of Premier League hospitality
Going to a football match can be quite the experience these days. If you have been lucky enough to attend a Premier League fixture...
Mobile growth continues for Manchester United
Manchester United has benefited from exponential mobile growth, as the club reported positive financial figures for the 2019 fiscal second quarter ended 31 December...
BBC unites with Sportradar for badminton broadcasting deal
As part of a new partnership, the BBC will show the semi-final and final of Badminton’s European Mixed Team Championships after agreeing a deal...
The unenforced regulation in English football ownership
As great power brings great responsibility, sadly, great wealth is often accompanied by surprising levels of corruption.
When English football decided to rebrand the old...