Shaping the Future of Betting: SBC Summit North America Announces ‘Sports...
The 'Sports Betting' conference track at SBC Summit North America will gather some of the top luminaries in the industry to share their thoughts...
Rise Nutrition enhances athletes’ performances with platform
Rise Nutrition has launched the ‘Fuel to Rise’ platform, a comprehensive nutrition requirement database that is used by more than 3,000 athletes to date.
Curated...
LAFC deepens BMO partnership as club’s official jersey sponsor
LAFC has extended its partnership with BMO, with the bank named as the MLS club’s official jersey sponsor for its 2024 primary and secondary...
Verizon renews NHL deal in latest sports business boost
The high-profile deal between Verizon and the NHL has been renewed, with the firm continuing as official 5G partner and an official technology partner...
Inter Miami to empower devices across the city with Duracell partnership
MLS club Inter Miami CF has announced a multi-year partnership with battery company Duracell to “help the team reach new heights by powering critical...
ESPN cements status as college sports home with reported CFP deal
ESPN has renewed its lucrative contract with the College Football Playoff (CFP) worth an estimated $7.8bn in total, according to sources cited by the...
Super Bowl LVIII draws in 123.4m becoming most-watched US event ever
Last Sunday’s Super Bowl LVIII became the most-watched televised event in US history as 123.4 million viewers tuned in to watch the Kansas City...
PepsiCo’s SPL deal showcases commercial growth of Saudi football
The Saudi Pro League (SPL) is keeping the pace of its commercial strategy in line with its growth ambitions, signing a major deal with...
PFL lands shot in LatAm media with Torneos renewal
The Professional Fighters League (PFL) has secured its continued media visibility in Latin America via a renewal of its partnership with Argentine sports media...
NFL selects Real Madrid’s stadium for regular season game
The NFL has announced that its first game in Spain will be played at the Santiago Bernabéu in partnership with Real Madrid.
The announcement that...