Optus Sport secures extensive Australian rights to LaLiga
LaLiga has expanded its relations with Optus Sport, which has secured the exclusive Australian rights to stream the Spanish top-flight.
The multi-year deal gives the...
Racing Queensland to receive 80% betting tax revenue in new funding...
Queensland’s racing industry will see a ‘boost’ following a new sustainable funding model introduced by the Palaszczuk Government, with a key focus on country...
AFL brings fans ‘authentic connection’ to football with first Reddit avatars
The Australian Football League (AFL) and Reddit have revealed the first ever sports partnership for Reddit Avatars.
Launching a limited series of AFL-themed Avatar gear...
ESPN continues to show Australian Open action for nine years
ESPN and Tennis Australia have signed a nine-year agreement for continued live coverage of the Australian Open across ESPN, ESPN2 and ESPN+.
From 2023 to...
Land Rover continues ‘decades of support’ in Wallabies partnership
Rugby Australia has renewed its partnership with Land Rover, which sees the car manufacturer continue as the official vehicle of the Wallabies until the...
NFL taken to ‘next level’ with new UK and Australia General...
Henry Hodgson and Charlotte Offord have been announced as the new General Managers of the National Football League (NFL) for the UK and Australia...
Australian cricket enters NFT era with Rario
Cricket Australia (CA) and the Australian Cricketers Association (ACA) have formed a multi-year licensing deal with Singapore-based collectibles platform Rario and Non-Fungible Token (NFT)...
Asahi Lifestyle Beverages offers ‘unique benefits’ to NRL fans
The National Rugby League (NRL) has formed a partnership with Asahi Lifestyle Beverages (ALB), which sees the company’s Solo brand become the official non-alcoholic...
GoBubble ‘eradicates online hate’ for Australian football
The A-Leagues and Professional Footballers Australia (PFA) have announced a partnership with UK based safety technology company, GoBubble, which will hide hateful comments on...
Nissan continues Netball Australia commitment in triple partnership extension
Netball Australia, the Suncorp Super Netball League, and the Origin Australian Diamonds have each expanded their long term partnership with Nissan, which continues as...