LA Sparks’ UCLA Health partnership ‘aligns with women’s empowerment’
The Los Angeles Sparks have formed a multi-year partnership with UCLA Health, which will become the official healthcare partner of the Women’s National Basketball...
Sports betting deals approved by NCAA for schools and conferences
The National Collegiate Athletic Association (NCAA) is allowing for schools and conferences to sign deals with data companies that sell that information on to...
Chad Yeomans, Betway: More high profile women’s boxing bouts needed to...
With a number of high profile fights taking place in recent years, and with Katie Taylor set to take on Amanda Serrano this weekend,...
St Helens moves into 10th year of Totally Wicked partnership
St Helens R.F.C has extended its partnership with Totally Wicked, which has seen the firm hold the principal naming rights for the stadium since...
Houston builds on World Cup bid in hosting Man City v...
Houston is set to host Manchester City at the NRG Stadium on 20 July as part of the club’s 2022/23 pre-season tour, building on...
Rangers’ ‘Team Talk’ receives further funding from Kindred
Rangers FC’s charity programme, Team Talk, has received further investment from Kindred Group as the organisation continues work in the aim of improving men’s...
International women’s football tournaments secure free-to-air status
The UK Government has confirmed that two women’s sports events will be added to the Listed Events Regime - the FIFA Women’s World Cup...
Prime becomes home of ONE Championship in US and Canada
ONE Championship has established an agreement which sees Prime Video live broadcast 12 of the organisation’s martial arts events every year in the US...
ESPN to exclusively stream softball and lacrosse with Athletes Unlimited
Athletes Unlimited and ESPN have formed a multi-year media rights agreement for both pro softball and lacrosse.
The collaboration will see over 160 live games...
Dream Finders Homes moves to PGA Tour in marketing partnership
The PGA Tour has partnered Dream Finders Homes which names the latter as the official home builder of the PGA Tour and PGA Tour...