Topps partners UEFA and Mourinho for EURO 2024 collectibles
UEFA has finalised a deal with The Topps Company which will become an official licensed partner of UEFA EURO 2024, UEFA EURO 2028 and...
Clutch gains ‘camera visible’ branding spots throughout the NHL
The National Hockey League (NHL) has formed a multi-year partnership with Clutch which becomes the official online pre-owned car retailer of the sport in...
Life of ‘legendary’ Red Rum celebrated through Sean Corcoran art
The only racehorse to win three Grand Nationals, Red Rum, is being celebrated by bookmaker Coral with a portrait by Irish artist, Sean Corcoran.
The...
Bernardo Pontes: When it comes to sponsorship ‘the game has not...
With 95% of Brazil’s Série A clubs currently sponsored by betting companies, the league carries a huge following and is building on opportunities for...
Al Sadd SC becomes New Balance’s first Middle East sponsorship
Al Sadd SC has formed a collaboration with sports footwear and apparel brand, New Balance, as the latter becomes the official partner of the...
USL impacts local communities in Hisense USA partnership
The United Soccer League (USL) has formed a multi-year partnership with Hisense USA, a television and appliance provider, making the company the official television...
Sports stars banned from gambling adverts to protect young people
Sporting figures are to be banned from gambling and lottery adverts under new rules from The Committee for Advertising Practice, beginning in October 2022.
The...
Necaxa take on Genius Sports in ‘transformative’ data tracking partnership
Genius Sports has announced a data tracking and video augmentation partnership with Liga MX club Necaxa.
The data, technology and broadcast company’s tracking technology will...
BIG3 introduces ‘future of sports ownership’ for basketball fans
The BIG3 has revealed that it is introducing a decentralised team ownership which gives fans the opportunity to purchase a stake of the 12...
GoBubble ‘eradicates online hate’ for Australian football
The A-Leagues and Professional Footballers Australia (PFA) have announced a partnership with UK based safety technology company, GoBubble, which will hide hateful comments on...