BetMGM strengthens NHL ties with Vegas Golden Knights renewal
The Vegas Golden Knights, one of the newest teams in the National Hockey League (NHL), has renewed its flagship betting partnership.BetMGM will continue as...
UFC to leverage IBM’s AI technology to enhance viewing experience
The UFC have entered into a new partnership with IBM to tap into the capabilities of AI to create a new viewing experience for...
Jake Paul vs. Mike Tyson is just the start of Netflix’s...
Plenty of eyebrows were raised when Netflix was chosen as the lead broadcaster for the equally unusual boxing bout between Jake Paul and Mike...
Monaco Grand Prix remains on F1 calendar until 2031
The iconic Circuit de Monaco will continue hosting Formula 1 races until 2031 as the Automobile Club of Monaco (ACM) agreed to a new...
NFL Christmas games bring big ad sales to Netflix
Netflix has sold out all available in-game ad inventory for its two upcoming NFL games on Christmas day.FanDuel will be the exclusive pregame sportsbook...
Kyle Albrecht to spearhead MLS NEXT as new General Manager
MLS NEXT, the US youth soccer league, has appointed Kyle Albrecht as its new General Manager after serving a stint as Interim General Manager. Assuming...
The esports report – Mastercard enters African esports
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...
Tory Lords raise football regular concerns but EFL Chair is unfazed
The Labour government’s Football Governance Bill has been read in the House of Lords for the second time, but a few concerns about the...
Better Collective feels the impact of pre-Brazil betting launch slowdown
Better Collective has encountered a financial slowdown for the first time in its history, its CEO informed investors ahead of its latest earnings call.Publishing...
Leeds United launches merchandise on Fanatics to enhance fan shop experience
Leeds United has formed a new retail partnership with Fanatics to launch its licensed sports merchandise on its digital sports platform. The partnership seeks to...