Partnership playbook: Sprite, adidas, FedEx, and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Ex-Olympian Michael Johnson to settle debts from GST bankruptcy
Michael Johnson looks to close the chapter on Grand Slam Track’s unpaid creditors, while continuing to reject allegations.Michael Johnson, founder of the now-bankrupt Grand...
UEFA is the latest to go direct to consumer, but is...
The direct-to-consumer streaming service would be to enable specific markets to watch Champions League football via subscription service. UEFA is reportedly in early-stage talks of...
Premier League shirt ban forces betting sponsors to reinvent
As front‑of‑shirt betting deals disappear from the Premier League, operators are being pushed into a new era where survival depends on how creatively they...
Asian Cup host selections paused over FIFA schedule update
The AFC is rethinking its Asian Cup schedule as FIFA looks to standardise its calendar for major tournaments. The Asian Football Confederation (AFC) has announced...
Why the US Senate is targeting prediction markets in sports betting
A bipartisan bill introduced in the US Senate would ban prediction markets like Kalshi and Polymarket from listing contracts tied to sporting events, closing...
New Zealand Cricket selects NZ20 as T20 league future
Amid growing global appetite for franchise cricket, New Zealand Cricket is turning to NZ20 as a way to stay competitive.New Zealand Cricket (NZC) has...
PureWager makes US debut with Baltimore Orioles partnership
Cutting-edge betting firm secures first US sports deal as it targets entry into regulated American marketsThe Baltimore Orioles have named PureWager Group as their...
Wimbledon wins High Court battle to expand its facilities
Wimbledon host, The All England Club, has cleared a major legal hurdle in its plans to build 28 new courts and a public park,...
How sportsbooks are preparing for the 2026 World Cup
Industry leaders will examine how betting, media and fan engagement models are converging ahead of football’s biggest commercial moment.With the 2026 FIFA World Cup...