Under Armour looks to elevate UFL to new heights
The United Football League (UFL), a professional American football minor league, has announced a partnership with Under Armour ahead of its upcoming seasonThis announcement...
PRIME pins down record-setting sponsorship deal with WWE
WWE has partnered with Logan Paul and KSI’s PRIME Hydration in a record deal as the beverage becomes the organisation’s official hydration partner.As part...
How Embedded Finance can become football’s new growth strategy
Is football on the verge of a hidden crisis? That is the belief of Nirav Patel, CEO of embedded finance firm Andaria, who writes...
Manchester United eyes ‘stadium of national significance’
Manchester United has formed a collaborative task force to explore options for revitalising the Old Trafford area, with a focus on constructing a world...
Audi speeds up F1 ambitions with full Sauber ownership
Audi’s position in Formula One has been significantly expanded with the full takeover of Sauber, completing a long-term vision for the German automotive manufacturer.The...
Newcastle United’s Co-Owner reveals multi-club plans
Amanda Staveley, Newcastle United’s Co-Owner, has shared her thoughts on multi-club ownership at the the Bloomberg Power Players’ summit in Saudi Arabia.During her speech...
Chelsea commercial revenue hits £200m but losses remain high
Chelsea FC’s financial results for the 2022/23 fiscal year paint a mixed picture for the Premier League club, which is currently mid-table in the...
Mike Tyson faces Jake Paul in “fight of a lifetime” on...
Netflix and Most Valuable Promotions (MVP) have announced a heavyweight boxing bout, headlined by former heavyweight champion Mike Tyson and influencer Jake Paul. The fight...
NFL UK presence grown via Jets and Bears’ Girls Flag League...
Marking International Women’s Day, the US NFL teams New York Jets and Chicago Bears have extended the reach of the NFL Girls Flag League...
Venum to continue as UFC’s official apparel partner until 2029
The UFC has announced that Venum will continue as the company’s exclusive apparel and outfitting partner until 2029. Venum has been designing UFC fight kits...