Arsenal targets the digital marketplace with LABS Group
Arsenal FC has formed a collaboration with LABS Group which sees the Web3 and real estate group become the club’s official hotel and resort...
NSW expects $26m boost as Sydney hosts A-Leagues Grand Final
The Australian Professional Leagues (APL) inked a deal with Destination NSW which sees Sydney host the Isuzu UTE A-League, Liberty A-League and E-League Grand...
trivago secures place at 2023 Men’s IHF World Handball Championship
The 2023 Men’s IHF World Handball Championship has formed a deal with accommodation comparison platform, trivago.In becoming the competition’s online travel partner, the company...
Corinthians Paulista nets new gambling partnership with Pixbet
Sport Club Corinthians Paulista has announced a partnership with online gambling company, Pixbet.Being named one of the biggest partnerships in Brazilian football, for a...
Sportradar highlights impacts of sports betting on athletes’ mental health
Sportradar has revealed a free Athlete Wellbeing documentary-style video to its Integrity Services partners.The educational content aims to bring attention to the impact of...
Atos named technology partner for all UEFA men’s national teams
French information technology service Atos has agreed to an eight-year partnership to sponsor UEFA National Team Football until 2030.As the firm gets its title...
F1’s Dutch Grand Prix to remain until 2025
Formula One has confirmed that the Dutch Grand Prix will stay on the racing calendar until 2025.The event returned to the sport in 2021...
Falken Tyre Europe sponsors IHF Men’s Handball World Championship
The 26th edition of the IHF Men's Handball World Championship in Germany and Denmark has announced Falken Tyre Europe as its official sponsor.During the...
Fans at LA Rams’ SoFi stadium first to experience real-world AR
The Los Angeles Rams have introduced a new fan-focused technology experience with the launch of ARound.Available both at the stadium and at home, the...
XFL integrates Under Armour as official uniform partner
The XFL has announced that it has chosen Under Armour to become the league’s official uniform partner from the 2023 season.The sportswear brand will...