NENT allocated UEFA Europa League rights in Poland
Nordic Entertainment Group (NENT) has added the broadcasting rights to the UEFA Europa League and Europa Conference League to its Polish portfolio.
The arrangement covers...
Sportradar: Using in-race data to drive Formula One fan engagement
Offering an extensive range of data points to uncover ‘hidden insights and stories’ is key to driving engagement among Formula One (F1) enthusiasts, according...
UFC brokers partnership with crypto-betting site Stake.com
International mixed martial arts (MMA) promotion the Ultimate Fighting Championship (UFC) has announced a partnership with cryptocurrency casino and sportsbook Stake.com.
The agreement is focused...
Euroleague enhances marketing strategy in Elevate tie-up
Euroleague Basketball has inked a partnership with US sports consultancy Elevate Sports Ventures to develop a new marketing strategy for the organisation’s Final Four...
Bally’s expands sports sponsorship presence with NBA agreement
The National Basketball Association (NBA) has confirmed the formation of a multi-year strategic partnership with land-based gaming operator Bally’s Corporation.
Bally’s will gain access to...
Weetabix builds on UK and Ireland national football team sponsorship
Weetabix has strengthened its support of football in the UK to cover the remaining home nations and the Republic of Ireland, ahead of this...
No decision on Serie A rights allocation as assembly meeting rescheduled
Serie A clubs have yet to come to a unanimous decision on the vote to award the domestic rights to the Italian top tier...
Connecting Brands: How influencer marketing has helped the sports sector ride...
Now more than ever, sports brands have had to get ‘creative’ amid the pandemic, and many have turned to influencer marketers and brand ambassadors...
Aston Martin F1 becomes latest sports team to sign crypto partnership
Aston Martin Cognizant Formula One has become the latest sports team and the first Formula One team to partner with a cryptocurrency firm.
The multi-year...
LVBet nets partnership with Douglas Costa
Brazilian international and Bayern Munich midfielder Douglas Costa has been named Brand Ambassador for Brazil by online sportsbook and casino brand LVBet.
The 30-year old...