Caesars Entertainment grows US sports sponsorship portfolio
The Philadelphia 76ers, New Jersey Devils and the Prudential Center have all benefited from the expansion of Caesars Entertainment announcing the expansion of its sponsorship portfolio.The landmark announcement...
Tote and Britbet reach landmark pool betting agreement
The Tote consortium and Britbet have reached a £50 million seven-year agreement to significantly elevated pool betting in the UK.The deal which will commence immediately, follows constructive discussions...
British Darts Organisation finds a new home on Eurosport
The British Darts Organisation (BDO) has unveiled Eurosport as its primary broadcast partner, in time for its upcoming Lakeside competition.BDO has confirmed it has agreed to an extensive...
NHL unites with MGM for debut betting partnership
The National Hockey League has united with MGM Resorts to form its first official betting partnership.The partnership, which was unveiled today by NHL Commissioner Gary Bettman and MGM...
IMG secures NHL streaming extension
IMG has unveiled a new deal with the National Hockey League (NHL), extending its multi-territory streaming rights partnership with the league through the 2020-21 season.The partnership...
Discovery to launch PGA Tour streaming platform
The PGA Tour has partnered with Discovery Inc to launch a new live and on-demand video-streaming service, GOLFTV which will allow golf fans access...
Snack Media to launch monthly PFA women’s awards
Independent sports digital media company and fan engagement specialists, Snack Media have been chosen by the Professional Footballers’ Association of England and Wales (PFA)...
Perform pens new La Liga content partnership
Perform Content has reinforced its deep relationship with La Liga, the governing body for the top two divisions of Spanish Football, after agreeing to...
SofaScore: The increased desire for data and statistics
As the way that sports betting is consumed by punters continues to change, Zlatko Hrkac, co-founder at SofaScore, believes that the modern fan now requires...
UFC betting records broken for company’s official partner Parimatch
Last weekend's historic UFC card from Las Vegas smashed betting records with the UFC’s official partner Parimatch.The event and specifically the main event...