Parimatch strengthens esports presence with Team Spirit deal
CIS region online bookmaker Parimatch continues to strengthen its brand exposure across the esports industry after signing a new six-month deal with Team Spirit....
UEFA elevates engagement with Alipay partnership
UEFA has announced a new partnership with Alipay, aiming to reinvent fan engagement experiences and bring Chinese fans closer to European national team football.The...
Rakuten enhances J League coverage with OTT platform
Rakuten, Inc. has confirmed the launch of Rakuten Sports, a new OTT platform that will initially deliver J League matches to a host of...
FIFA deepens engagement in China with new launches
FIFA has extended its digital outreach in China with the unveiling of official accounts on popular digital platforms Douyin and Toutiao.The new launches build...
Wolves agrees ‘record’ sponsorship deal with ManBetX
As part of a new ‘record partnership’, Wolves is set to be sponsored by ManBetX which will see the gambling operator front all adult...
Burnley FC elevates Asian presence with new shirt sponsor
English Premier League side Burnley FC is seeking to expand its Asian footprint, unveiling betting operator LoveBet as its new shirt sponsor.
The Asian betting...
The NBA strengthens Indian presence with social streams
The National Basketball Association (NBA) has confirmed that the NBA Finals 2019 will be live streamed to fans in India for the first time...
Carabao strikes deal for extension of EFL partnership
Carabao has announced the extension of its partnership with the EFL, which will see the Thai energy drinks brand continue as Official Title Sponsor...
Manchester City strengthens presence in China with JNC partnership
Continuing to strengthen its presence in China, English Premier League champions, Manchester City has announced a global multi-year partnership with JNC to become the Club’s Official...
BBC strengthens sports portfolio with Rugby World Cup radio rights
BBC has expanded its sports streaming portfolio, with the acquisition of exclusive radio commentary rights to the 2019 Rugby World Cup in Japan.
It means...