Tokyo 2020 boosts engagement with AI
Four new robots, that are set to be used to assist athletes and officials as well as boost engagement among spectators, have been unveiled...
The monetisation of pre-season
Some clubs follow a set template - others try to break the mould. There remains a fine balance, however, between getting a team to...
Oppo extends partnership with Spanish champions
FC Barcelona has extended its partnership with Chinese mobile phone brand, Oppo.The three year renewal builds on the successful relationship between the two, with the...
Shiseido named as title sponsor for WTA finals
Japanese beauty company Shiseido has landed the titular sponsorship role for the 2019 Women's Tennis Association (WTA) final in Shenzhen, China.The season-ending tournament will...
Konami strengthens portfolio of partners with FC Bayern
FC Bayern Munich has entered into a platinum partnership with global video game developer Konami.The deal was confirmed earlier this week during a press...
Chelsea raises the bar with Singha sponsorship extension
Chelsea Football Club has named confirmed a multi-year extension to its existing alliance with Thailand’s Singha Beer, which is set to take the partnership...
Manchester City elevates preseason engagement with DAZN
Manchester City has teamed with DAZN to provide fans greater access to the club's preseason tour in Japan this summer.As part of the new...
Manchester United deepens commitment to Chinese engagement
Seeking to elevate engagement in China, Manchester United has announced the launch of new digital and physical immersive experiences in the region.Further strengthening its...
ONE Championship reveals 2020 expansion plans
Singapore-based mixed martial arts organisation ONE Championship has unveiled its 2020 plans which will look to more than double its current roster of fighters.The...
Aston Villa announces BR88 as debut sleeve sponsor
Ahead of the club's return to the Premier League next season, Aston Villa has secured its first ever official sleeve sponsor.The midlands side has unveiled a...