Paddy Power ends RTE broadcasting partnership ahead of new IBA code...
Paddy Power has ended its sponsorship of televised football matches with RTE, Irish terrestrial TV broadcaster, ahead of a new voluntary code of conduct.Observed...
SBC Leaders: ‘Filling the financial void’ of football betting sponsorships
With a ban on sponsorship arrangements between betting companies and top-flight football clubs a likely outcome of the 2005 Gambling Act review, teams will...
Coppa Italia welcomes on board Trenitalia naming rights deal
Italian train operator Trenitalia has signed a deal with Lega Serie A for the naming rights for the Coppa Italia and Supercoppa Italiana.The Frecciarossa...
Pulseroll supports Rugby League teams in recovery partnership
Pulseroll has partnered with England Rugby League as the official muscle recovery supplier of the England Men’s, Women’s and Wheelchair teams.The British muscle recovery...
AC Milan ‘sets high standards’ in scoring SIRO hotel deal
AC Milan has announced a multi-year partnership with SIRO, which joins the club as its new official hotel partner. The collaboration with the innovative wellness...
Betway strengthens NHL ties with New Jersey Devils linkup
Sports betting operator Betway has further enhanced its sports-focused marketing in the US wagering and gaming market, partnering with the New Jersey Devils of...
Premier League seals NBC Sports media rights renewal
The Premier League has come to an agreement with NBC Sports, renewing its $2.5 billion (£2 billion) media rights contract with the US sports...
Gorillas delivers ‘fast-paced’ Paris Saint-Germain partnership
Paris Saint-Germain (PSG) has announced a multi-year partnership agreement with Gorillas which sees the ‘on-demand’ grocery delivery service become the team’s premium partner.The collaboration...
World Rugby drives forward partnership with Land Rover
Land Rover has extended its agreement with World Rugby in being confirmed as the fifth worldwide partner for Rugby World Cup 2023 in France.In...
European Tour secures Fortinet as cybersecurity partner
The European Tour has announced cybersecurity solutions platform Fortinet as an official tour partner and cybersecurity partner.The collaboration sees the company provide its security...