Amazon secures Napoli sleeve sponsorship
US consumer company Amazon has become the sleeve sponsor of Serie A club Napoli, building on a prior agreement which saw the firm serve...
ESIC launches ‘transparency initiative’ to strengthen integrity capabilities
The Esports Integrity Council (ESIC) has announced the launch of a new ‘transparency initiative’ to aid the operations of its integrity unit.Informing stakeholders and...
Leeds United partners with ‘strong challenger brand’ Boost
Premier League club Leeds United FC has partnered with Boost Energy Drinks under the terms of a one-year deal covering the ongoing 2021/22 season.As...
Serie A strengthens links with Crypto.com
Lega Serie A has named Crypto.com the first innovation and technology partner of Italian football, building on the cryptocurrency platform’s pre-existing partnership with the...
Premier League secures CIS coverage via Saram deal
The English Premier League has secured televised coverage in 10 Commonwealth of Independent States (CIS) countries in addition to Georgia via an agreement with...
New Zealand rugby tests cancelled due to national lockdown
New Zealand Rugby (NZR) has announced that due to the implementation of a national lockdown in response to a rise in COVID-19 cases, the...
Monster Energy nets Aston Villa sponsorship
Aston Villa FC has named Monster Energy its new official energy drink partner under the terms of a two-year agreement.The deal will enable Monster...
Amazon strengthens rugby union offering with Autumn Nations Series
UK commercial conglomerate Amazon has further bolstered its sports streaming offering, increasing its coverage of international rugby union with the Autumn Nations Series.Of the...
AS Monaco makes NFT debut with Sorare partnership
French Ligue 1 club AS Monaco has become the latest top-flight professional football club to partner with Sorare, making its debut in the Non-Fungible...
Kindred scores National League sponsorships for 32Red and Unibet
The Vanarama National League has signed agreements with sports betting operators 32Red and Unibet, naming the Kindred Group brands its principal betting partners.Under the...