Liverpool unlocks new sponsorship category with Kodansha
Liverpool FC has named Japanese publisher Kodansha as the Premier League club’s new official publications partner.Focusing on community, Kodansha - a publisher of television...
Betway launches Olympic-themed esports challenges
Online sports betting operator Betway has launched a range of Olympic-themed Counter-Strike: Global Offensive (CS:GO) challenges, in cooperation with Blast Premier.An extension of Betway’s...
GBGB reports strong animal welfare progress despite lockdown
The Greyhound Board of Great Britain (GBGB) has reaffirmed its commitment to animal welfare, reporting on the further success of the Greyhound Commitment.Launched in...
Premier Sports secures multi-territory Lions tour rights in Asia
Premier Sports has netted the exclusive rights to the 2021 British and Irish Lions’ rugby union tour across multiple Asian territories.In total, the Dublin-based...
Entain elevates fan engagement with multi-sports club VR experience
Entain has created a ‘first of its kind’ virtual reality (VR) ‘sports club’ entertainment experience.The VR experience will also enable customers to live stream...
Aston Villa enlists OB Sports as new sleeve sponsor
Premier League club Aston Villa has designated OB Sports as a new principal partner and new exclusive official sleeve partner.Under the terms of the...
Wembley capacity increased to 75% for Euro 2020 semi-finals and final
Wembley Stadium will house 60,000 fans at the semi-finals and final of the 2020 UEFA European Championships, after the UK government came to an...
British racing ponders equine travel following EU rules change
British horse racing owners and breeders have called for the government to work with European counterparts and reduce the levels of red tape for...
Castore inks first rugby sponsorship with Saracens
Sportswear brand Castore has inked a long-term deal with newly promoted Premiership Rugby side Saracens.Launching on 1 July, the deal will cover the men’s,...
UEFA declines request to light up Allianz Arena in protest
UEFA has turned down a request to light up the Allianz Arena in rainbow colours to mark Germany’s final group stage fixture of the...