Aston Villa enlists OB Sports as new sleeve sponsor
Premier League club Aston Villa has designated OB Sports as a new principal partner and new exclusive official sleeve partner.Under the terms of the...
Wembley capacity increased to 75% for Euro 2020 semi-finals and final
Wembley Stadium will house 60,000 fans at the semi-finals and final of the 2020 UEFA European Championships, after the UK government came to an...
British racing ponders equine travel following EU rules change
British horse racing owners and breeders have called for the government to work with European counterparts and reduce the levels of red tape for...
Castore inks first rugby sponsorship with Saracens
Sportswear brand Castore has inked a long-term deal with newly promoted Premiership Rugby side Saracens.Launching on 1 July, the deal will cover the men’s,...
UEFA declines request to light up Allianz Arena in protest
UEFA has turned down a request to light up the Allianz Arena in rainbow colours to mark Germany’s final group stage fixture of the...
Karate Combat inks FreeSports broadcasting extension
Karate Combat, the brand which promotes the first, full-contact professional karate competition, and UK free-to-air sports network FreeSports have extended their existing broadcast arrangement.Under...
German Football Association elevates Euro 2020 engagement with Sorare
The German Football Association (DFB) has announced a partnership with Sorare to create digital player cards of the current national squad to elevate engagement...
LaLiga turns over record €5.045bn income for 2019/20
The Spanish LaLiga has posted record high revenue of €5.045 billion for the COVID-hit 2019/20 season, representing a 3.6% uplift in income compared to...
Challenge Cup included in ERP as final prepares for 45,000 fans
The Betfred Challenge Cup final at Wembley Stadium on 17 July will be included as one of a small number of events participating in...
Samsung pens first UK esports sponsorship with Guild
Multinational technology company Samsung has inked a sponsorship agreement with Guild Esports.As the official display partner of the British esports organisation - partly owned...