Baller League is built on borrowed attention
Baller League has been bragging about its popularity, but built on stars, clips and hype, how long can it really last?Baller League has always...
How England’s independent football regulator is set modify the game
The independent football regulator (IFR) will release a new report designed to critique governance of football in England, with potential implications for clubs all...
EuroLeague shrugs off NBA’s European investor hype
NBA Europe gains investor interest, but EuroLeague remains unfazed.EuroLeague CEO Paulius Motiejunas has warned the NBA’s plans for a European league remain largely theoretical,...
NBA Europe is taking shape, but it will not include Barcelona
Cities including London, Paris, Berlin and Milan are among those exploring franchise opportunities as the NBA weighs permanent and qualifying membership models.NBA commissioner Adam...
Samsung VP says Olympic sponsorship must reflect how fans follow athletes,...
As brands rethink how value is generated around mega-events, Samsung’s expanded athlete programme ahead of Milano Cortina 2026 points to a broader move away...
Switzerland’s Winter Olympic and Paralympic project is a bid of many...
Switzerland has unveiled its decentralised plan to host both the 2038 Winter Olympic and Paralympic Games, granted special conditions from the International Olympic Committee...
LIV Golf finds new broadcast homes in the UK, Ireland and...
LIV Golf continues to challenge the status quo with a new golfing format, and with today’s broadcast deals with TNT Sports and Sky Deutscheland,...
The Spanish Super Cup to be hosted in fourth different country...
While the 2026 Spanish Super Cup is underway in Saudi Arabia, next year’s competition will be held in Qatar due to a scheduling conflict. The...
UK police grilled over Maccabi Tel Aviv fan ban
Maccabi Tel Aviv were banned during Aston Villa’s 2-0 victory over the club at Villa Park last November, and now UK decision makers want...
The Commonwealth Games confirm sport’s paywall future
The Commonwealth Games’ move from the BBC to TNT Sports is yet another example of rights holders prioritising commercial certainty over free-to-air reachThe Commonwealth...