NFL turns Madrid into its next international stronghold
The NFL has confirmed a multi‑year commitment to stage regular season games at Real Madrid’s Santiago Bernabéu Stadium from 2026The NFL has cemented Madrid...
Why the World Cup is FOX’s megaphone and Ligue 1+’s lifeline
One broadcaster wants scale, the other wants survival as FOX and Ligue 1+ chase World Cup audiencesFOX Sports has rolled out a record-breaking broadcast...
Warner Bros turns to TikTok to extend Olympic reach ahead of...
The deal will see exclusive vertical video and behind-the-scenes Olympic content distributed on TikTok across five European markets.Warner Bros. Discovery (WBD) has struck a...
Paris court orders beIN Sports to pay €14.1m in Ligue 1...
The ruling reinforces the enforceability of Ligue 1 broadcast contracts during a period of prolonged instability in France’s domestic media rights market.Paris’ Commercial Court...
WSL revenue rises while funding clubs over profit
WSL Football’s first financials since leaving FA control highlight the real costs of independence and why early losses are just the price for growth.Women's...
Baller League is built on borrowed attention
Baller League has been bragging about its popularity, but built on stars, clips and hype, how long can it really last?Baller League has always...
How England’s independent football regulator is set modify the game
The independent football regulator (IFR) will release a new report designed to critique governance of football in England, with potential implications for clubs all...
EuroLeague shrugs off NBA’s European investor hype
NBA Europe gains investor interest, but EuroLeague remains unfazed.EuroLeague CEO Paulius Motiejunas has warned the NBA’s plans for a European league remain largely theoretical,...
NBA Europe is taking shape, but it will not include Barcelona
Cities including London, Paris, Berlin and Milan are among those exploring franchise opportunities as the NBA weighs permanent and qualifying membership models.NBA commissioner Adam...
Samsung VP says Olympic sponsorship must reflect how fans follow athletes,...
As brands rethink how value is generated around mega-events, Samsung’s expanded athlete programme ahead of Milano Cortina 2026 points to a broader move away...