Real Madrid strikes world record Adidas extension
German sportswear firm, Adidas has announced the extension of its partnership with La Liga giants, Real Madrid until 2028.According to Spanish publication, Marca...
Spanish FA approves domestic cup changes with possible Saudi Arabia move
The Spanish FA (RFEF) have announced the approval of proposed format changes to the Copa del Rey and Spanish Super Cup for the 2019-20...
Eleven Sports enhances LaLiga coverage with Onefootball partnership
Global sports provider, Eleven Sports has united with digital football platform, Onefootball, for the launch of the first in-app, pay-per-view live streaming football offer.The...
La Liga elevates advertising capabilities with ISG deal
Interregional Sports Group (ISG) has acquired the rights for virtual perimeter and virtual goal-side advertising from high-profile games in La Liga, agreeing a three-year...
Ensuring the seamless integration of VAR into English football
The 2019/20 football season will see the introduction of Video Assistant Referees (VAR) to the English Premier League. UEFA’s Champions League competition will also...
FC Barcelona elevates esports footprint with Rocket League
FC Barcelona has furthered its commitment to creating an esports footprint, announcing the creation of a Rocket League team.Placing a greater focus on esports, Barça...
LaLiga ahead of the curve with new OTT service
Spain’s LaLiga is the first of Europe’s major football leagues to release its own Over-The-Top (OTT) streaming service, available via mobile app to users...
Understanding the role of MCOs in modern football
There are many aspects of modern football that don’t sit well with fans. Whether it’s over-the-top salaries, the increase in player-power or ballooning TV...
A mixed bag – This season’s UK La Liga coverage
In the summer of 2018, football fans in the UK feared the worst when it was announced that Eleven Sports had purchased the exclusive...
Real Betis unites with UN climate change initiative
Spanish La Liga side, Real Betis has officially joined the Climate Neutral Now initiative of UN Climate Change, committing to take action to reduce...