BBL teams with Innovation Esports to deliver gaming programme
The British Basketball League (BBL) has partnered with Innovation Esports to launch its inaugural BBL Gaming and Esports programme.Under the terms of the deal,...
Wimbledon attracts 15.5m cumulative audience on BBC
The BBC’s coverage of Wimbledon has attracted a cumulative average audience of 15.5 million across 43.5 hours of coverage, compared to only 8.4 million...
QPR teams with Recast for match streaming
EFL Championship club Queens Park Rangers has joined over-the-top (OTT), UK-based platform Recast.As part of the deal, QPR will broadcast its first pre-season friendly...
Sponsorship shakeup as gambling industry sees deals halve
Recent figures from Caytoo have shown significant changes in sponsorship industry trends, as the betting and gambling sector loses its top-spot held two years...
TikTok finalises Wrexham AFC shirt sponsorship
Social media platform TikTok has inked a shirt sponsorship agreement with National League football club Wrexham AFC.The sponsorship, which will see TikTok’s logo appear...
Brentford signs up The Turmeric Co in season-long sponsorship
Newly promoted Premier League club Brentford has penned a season-long partnership with The Turmeric Co.Marking the West London side’s first season in the top-flight...
BBC attracts 20.6 million record audience as England progress in Euro...
England’s historic victory over Germany in the last-16 knockout stages of the 2020 UEFA European Championships drew in a record UK audience of the...
Irish racecourses could see capacity limit increase
Irish racecourses could see capacity limits rise, as Galway’s Ballybrit Race Track reportedly develops plans to increase the number of spectators ahead of this...
SIS renews data distribution partnership with RMG
SIS (Sports Information Services) has extended its content creation and distribution agreement with Racecourse Media Group (RMG), collecting audio-visual and data from British racecourses. Building...
ECB finds KP ‘loophole’ in new government sponsorship regulations
The England and Wales Cricket Board’s (ECB) multi-million pound sponsorship agreement with KP Snacks will be allowed to stand after the sporting body found...