Royal Ascot partners with HBA Media for media exposure
The 2021 Royal Ascot will receive the biggest media exposure in the UK racing festival’s history via a partnership with HBA Media, which will...
Premier League approves additional rules to ‘protect’ against ESL
The Premier League has approved a new set of rules to safeguard the sport from future threats of unsanctioned competitions, following the European Super...
SPFL inks ‘largest ever’ Cinch title sponsorship
The Scottish Professional Football League (SPFL) has named used car retailer Cinch as the division’s new title sponsor, touted as the ‘largest ever’ headline...
Newcastle Racecourse ‘delighted to welcome’ new sponsor William Hill
The Arena Racing Company (ARC) and William Hill have announced that the sports betting operator has acquired the title sponsorship of the Northumberland Plate...
Fanslide to ‘transform’ Euro 2020 with fantasy football
London-based technology start-up Fanslide has launched the world’s first live, in-play, fantasy football game ahead of the upcoming UEFA European Championships, which aims to...
Nottingham Forest pens ‘record category’ sponsorship deal
Nottingham Forest has announced The Skinny Food Co as the EFL Championship club’s new back-of-shorts partner.As part of the record category deal for the...
Sky Deutschland retains Premier League rights in three-year renewal
Pay-television broadcaster Sky Deutschland has renewed the rights to the English Premier League in Germany and Austria until 2025.The new deal, which runs from...
Norwich terminates ‘error of judgement’ BK8 Sports sponsorship
Norwich City has announced the termination of its short-lived commercial sponsorship deal with Asian operator, BK8 Sports.The deal, which was confirmed on Monday, was...
Premier League ‘big six’ reach £20m ESL settlement
The ‘big six’ Premier League teams that agreed to join the European Super League (ESL) have agreed upon a £20 million settlement fee with...
West Ham continues to ‘enhance matchday experience’ with Heineken
West Ham United FC has renewed its sponsorship agreement with beer manufacturer Heineken, continuing cooperation to ‘enhance the match day experience for supporters’.The new...