Norwich terminates ‘error of judgement’ BK8 Sports sponsorship
Norwich City has announced the termination of its short-lived commercial sponsorship deal with Asian operator, BK8 Sports.The deal, which was confirmed on Monday, was...
Premier League ‘big six’ reach £20m ESL settlement
The ‘big six’ Premier League teams that agreed to join the European Super League (ESL) have agreed upon a £20 million settlement fee with...
West Ham continues to ‘enhance matchday experience’ with Heineken
West Ham United FC has renewed its sponsorship agreement with beer manufacturer Heineken, continuing cooperation to ‘enhance the match day experience for supporters’.The new...
FA hires first female Chairwoman in 157-year history
The Football Association (FA) has appointed Debbie Hewitt MBE as its first female Chair in the governing body’s 157-year history.Following a unanimous choice of...
Norwich City shirt sponsor apologises for inappropriate marketing promotions
Norwich City has apologised to supporters who criticised the Premier League club for partnering with Asian betting operator BK8 Sports which promoted adult content...
Piing: Bringing mass fan engagement into the post-pandemic era
As the COVID-19 pandemic forced fans out of the stadiums and matches behind closed doors, professional sports organisations were forced to look for innovative...
Middlesbrough prolongs Kindred Group commercial alliance
EFL Championship club Middlesbrough FC has extended its principal partnership with online gambling operator Kindred Group for the next three seasons.As part of the...
Manchester United gives supporters an ‘enhanced voice’ in new fan share...
Premier League giant Manchester United is seeking to address concerns relating to the club’s ownership by establishing a Fan Advisory Board and Fan Share...
BT Sport retains Ligue 1 UK and Irish broadcast rights
BT Sport has extended its agreement to serve as the exclusive broadcaster of the French Ligue 1 in the UK and Ireland until 2024.The...
Norwich City lauds ‘valuable’ role of betting industry in BK8 Sports...
Norwich City has unveiled online betting and gaming brand BK8 Sports as the newly promoted Premier League side’s principal partner for the 2021/22 season.Through...